Expert in strategic partnerships - identifying, negotiating, and managing alliances that create mutual value. Covers partnership strategy, deal structuring, relationship management, and measuring...
Expert technical documentation specialist for developer docs, API references, and runbooks. Activate on: documentation, docs, README, API reference, technical writing, user guide, runbook, ADR,...
Plan and execute earned media outreach and journalist relationships by producing a Media Relations Pack (newsworthiness brief, media list, exclusive/embargo plan, pitch templates, outreach...
Transform webinar recordings into multiple content assets including blog post series, social media snippets, infographic ideas, email sequences, and sales one-pagers. Extracts key moments, quotes,...
Build, critique, and iterate high-converting marketing or product landing pages using React + Vite + TypeScript + Tailwind and shadcn/ui components, with all icons sourced from Iconify. Use when...
Expert in product-led growth (PLG) - the go-to-market strategy where the product itself drives customer acquisition, activation, conversion, and expansion. Covers freemium models, self-serve...
The craft of producing creative assets that communicate brand, product, and message effectively. Creative communications bridges strategy and execution—translating brand positioning and marketing...
The craft of communicating technical concepts clearly to developers. Developer communications isn't marketing—it's about building trust through transparency, accuracy, and genuine utility. The...
World-class copywriting expertise combining the persuasive clarity of David Ogilvy, the conversational warmth of Ann Handley, and the conversion science of modern growth marketers. Copywriting is...
World-class landing page expertise combining conversion rate optimization science, persuasive design psychology, and the craft of pages that turn visitors into customers. Landing pages are where...
World-class content strategy expertise combining the frameworks of Andy Crestodina's data-driven approach, Ann Handley's "everybody writes" philosophy, and the content engines that power companies...
The ultimate brand asset: a consistent, explorable universe generated by AI. This skill covers creating coherent brand worlds, consistent characters, architectural spaces, and visual universes...
Legendary blog writing that makes readers forget they're reading. This skill combines the narrative mastery of Paul Graham's essays, the technical accessibility of Julia Evans, the conversational...
Run diligence as a fast risk burn-down: build a ranked risk register (max 4), execute the fastest tests, and produce decision-changing evidence. Use when a deal advances past first meeting.
Run portfolio support like an on-call ops function with measurable outcomes: intake requests, ship intros, recruiting help, board prep, and close-the-loop tracking. Every request gets a resolution...
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user...
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell,"...
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form...
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also...
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta...