Positioning

Analyze any homepage's positioning using frameworks from April Dunford, Fletch PMM, Geoffrey Moore, and Al Ries & Jack Trout. Get a score, find what's broken, and know what to fix first.

This is a diagnostic tool — it tells you what's wrong with your positioning and why. It does not rewrite your copy or make decisions for you.

Install

Option 1: Via And/or Labs Marketplace (Recommended)

/andor install positioning

This adds the And/or Labs marketplace to Claude Code and installs the "Positioning" skill. You'll get automatic updates when new versions are released.

Option 2: Direct Git Clone

git clone https://github.com/eclecticv/positioning.git ~/.claude/skills/positioning

That's it. The skill is available immediately in your next Claude Code session.

Option 3: Manual Install

Download the ZIP from this repo and copy the .md files into ~/.claude/skills/positioning/.

Commands

Quick Start

/diagnose https://yourcompany.com

You'll get:
- 5-second test — Can visitors tell what you do, who it's for, and why to choose you?
- MECLABS score — Appeal, Exclusivity, Clarity, Credibility (each out of 5)
- Top 3 red flags — Specific findings with evidence from your homepage
- Recommended fix — The single highest-priority improvement

Frameworks

• April Dunford — "Obviously Awesome" 5-component canvas (competitive alternatives, unique attributes, value, target customers, market category)
• Fletch PMM — 4 positioning questions every homepage must answer (what is it, who's it for, what does it replace, why is it better)
• Geoffrey Moore — "Crossing the Chasm" positioning statement template with slot-filling test
• Al Ries & Jack Trout — Competitive framing principles from "Positioning: The Battle for Your Mind"

Scoring (100-point scale)

80-100: Strong — minor optimization needed
60-79: Adequate — significant improvement opportunities
40-59: Weak — requires strategic rework
Below 40: Critical — full repositioning required

Example Workflow

/diagnose https://mycompany.com                            # Quick check
/audit https://mycompany.com                               # Deep analysis
/alignment                                                 # Team agreement test
/antipatterns https://mycompany.com                        # Mistake scan
/compare https://mycompany.com https://competitor.com      # Competitive view
/export https://mycompany.com                              # Stakeholder report

And/or Labs Marketplace

This repository serves as both a Claude Code skill and the And/or Labs marketplace. Future And/or Labs tools for B2B SaaS marketing and growth will be available here.

To add the marketplace:

/andor install positioning

Browse other plugins using:

/plugin list

Compatibility

This skill follows the open Agent Skills standard (SKILL.md). It works with:
- Claude Code (primary)
- Codex CLI and similar tools that support SKILL.md.

License

MIT