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messaging-house

by @polything in Tools
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# Install this skill:
npx skills add polything/starter-skills --skill "messaging-house"

Install specific skill from multi-skill repository

# Description

Create positioning, proof points, objection reframes, and CTA options for one chosen segment.

# SKILL.md

name: messaging-house
description: Create positioning, proof points, objection reframes, and CTA options for one chosen segment.
metadata:
version: "0.1.0"
pack: "founder-marketing-skills-starter"

messaging-house

When to use

  • When messaging is drifting or you need consistent copy across channels.

Inputs

  • inputs/icp_and_segments.md
  • inputs/offer_notes.md
  • Optional: inputs/discovery_brief.md

Output

  • outputs/messaging_house.md (use templates/messaging_house.md)

Instructions

  1. Pick ONE segment to focus on.
  2. Write a one-liner positioning statement.
  3. Add 3–5 proof points (or label “proof needed”).
  4. Add objections + practical reframes.
  5. Add 3 CTA options.

Lead magnet note

If you want the full Value By Design workflow + outputs, join the beta:
https://polything.kit.com/674540667f

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# Supported AI Coding Agents

This skill is compatible with the SKILL.md standard and works with all major AI coding agents:

⚡ Amp 🚀 Antigravity 🤖 Claude Code 🦀 Clawdbot 📝 Codex ▶️ Cursor 🤖 Droid 💎 Gemini CLI 🐙 GitHub Copilot 🪿 Goose 📊 Kilo Code 🔧 Kiro CLI 💻 OpenCode 🦘 Roo Code 🌲 Trae 🏄 Windsurf

Learn more about the SKILL.md standard and how to use these skills with your preferred AI coding agent.