name: similarweb
description: Analyze website traffic and competitive intelligence with SimilarWeb.
category: marketing

SimilarWeb Skill

Analyze website traffic and competitive intelligence with SimilarWeb.

Quick Install

curl -sSL https://canifi.com/skills/similarweb/install.sh | bash

Or manually:

cp -r skills/similarweb ~/.canifi/skills/

Setup

Configure via canifi-env:

# First, ensure canifi-env is installed:
# curl -sSL https://canifi.com/install.sh | bash

canifi-env set SIMILARWEB_API_KEY "your_api_key"

Privacy & Authentication

Your credentials, your choice. Canifi LifeOS respects your privacy.

Option 1: Manual Browser Login (Recommended)

If you prefer not to share credentials with Claude Code:
1. Complete the Browser Automation Setup using CDP mode
2. Login to the service manually in the Playwright-controlled Chrome window
3. Claude will use your authenticated session without ever seeing your password

Option 2: Environment Variables

If you're comfortable sharing credentials, you can store them locally:

canifi-env set SERVICE_EMAIL "your-email"
canifi-env set SERVICE_PASSWORD "your-password"

Note: Credentials stored in canifi-env are only accessible locally on your machine and are never transmitted.

Capabilities

1. Traffic Analysis: Estimate website traffic and sources
2. Audience Insights: Understand audience demographics
3. Competitive Benchmarking: Compare against competitors
4. Industry Analysis: Analyze market and industry trends
5. Keyword Analysis: Discover organic and paid keywords

Usage Examples

Get Traffic

User: "How much traffic does competitor.com get?"
Assistant: Returns estimated monthly visits and sources

Compare Sites

User: "Compare our traffic to competitors"
Assistant: Returns comparative analysis

Analyze Audience

User: "What's the audience profile for techsite.com?"
Assistant: Returns demographic and interest data

Find Keywords

User: "What keywords drive traffic to competitor.com?"
Assistant: Returns top organic and paid keywords

Authentication Flow

1. Get API key from SimilarWeb account
2. Use API key in request header
3. Credits consumed per request
4. Different endpoints for different data

Error Handling

Notes

• Website traffic estimation
• Competitive intelligence
• Industry benchmarking
• Enterprise pricing
• Browser extension available
• Historical data access