name: marketing-problem-solver
description: Quickly diagnose and provide actionable solutions for common marketing problems like low engagement, poor conversion rates, ad fatigue, or messaging misalignment. Acts as rapid-fire marketing troubleshooter with specific solutions. Triggers on marketing problem, low engagement, poor conversion, ad fatigue, marketing troubleshooting, campaign issues.

Marketing Problem Solver

Rapid-fire marketing troubleshooter that analyzes issues, identifies root causes, and provides 3-5 specific, actionable solutions you can implement immediately.

When to Use This Skill

Invoke this skill whenever you encounter:
- Low email open rates or click-through rates
- Poor ad performance or high cost-per-acquisition
- Low landing page conversion rates
- Declining social media engagement
- Messaging that isn't resonating
- Campaign fatigue
- Content that isn't driving results
- Audience targeting misalignment

Required Inputs

Ask for:
1. Problem description - what's not working
2. Current metrics - specific numbers if available (open rate, CTR, conversion rate, etc.)
3. Channel/platform - where the problem is occurring
4. What you've already tried - so we don't repeat failed approaches
5. Target audience - who you're trying to reach

Diagnostic Process

Before providing solutions, briefly analyze:
- Is this a messaging problem? (wrong hook, unclear value prop, weak CTA)
- Is this an audience problem? (wrong targeting, audience fatigue)
- Is this a timing problem? (wrong day/time, poor frequency)
- Is this a creative problem? (ad fatigue, poor design, weak visuals)
- Is this a funnel problem? (friction points, poor alignment between stages)

Output Format

Provide:
1. Likely Root Cause - 1-2 sentence diagnosis of what's probably causing the issue
2. Quick Wins (3 solutions you can implement in under 1 hour)
3. Strategic Fixes (2 solutions that require more time but drive bigger impact)
4. Testing Recommendation - what to A/B test first

Solution Guidelines

• Prioritize solutions by ease of implementation vs. potential impact
• Make solutions specific and actionable (not "improve your copy" but "test a curiosity gap hook vs. benefit-driven hook")
• Include what success looks like (target metrics)
• Reference industry benchmarks when relevant
• Suggest tools or resources if helpful

Example Problem-Solving Session

Problem: "My email open rates dropped from 25% to 12% over the last 3 months. I'm sending weekly newsletters to 10,000 subscribers."

Analysis:
Likely root cause: List fatigue combined with stale subject line patterns

Quick Wins:
1. Subject line refresh - Test curiosity gaps vs current benefit-driven style
2. Sender name test - Try "Jane from Company" vs "Company Newsletter"
3. Send time optimization - Test Tuesday 10am vs current Thursday 2pm

Strategic Fixes:
1. List segmentation - Create 3 segments based on engagement history, send tailored content
2. Content value audit - Survey non-openers: "What would make our emails more valuable to you?"

Testing Priority: Start with subject line refresh - biggest potential impact, easiest to implement

Success Metrics: Target 18-20% open rate within 4 weeks

Common Problem Patterns

Low Email Performance

• Root causes: List fatigue, poor subject lines, wrong send times, irrelevant content
• Quick fixes: Subject line tests, sender name tests, send time optimization
• Strategic fixes: List segmentation, content strategy overhaul, re-engagement campaigns

Poor Ad Performance

• Root causes: Audience fatigue, weak creative, misaligned messaging, wrong audience
• Quick fixes: Creative refresh, audience exclusions, bid adjustments
• Strategic fixes: New audience research, landing page alignment, funnel optimization

Low Landing Page Conversions

• Root causes: Message-match issues, form friction, weak value prop, missing social proof
• Quick fixes: Headline tests, form field reduction, CTA copy optimization
• Strategic fixes: Complete page restructure, traffic source analysis, user testing

Social Media Engagement Decline

• Root causes: Algorithm changes, content fatigue, posting time issues, audience shift
• Quick fixes: Post time optimization, content format tests, hashtag refresh
• Strategic fixes: Content pillar revision, audience analysis, platform strategy shift

Solution Framework

For each problem type, consider:
1. Immediate optimizations (0-1 hour to implement)
2. Testing opportunities (1-2 weeks to get results)
3. Strategic changes (1-4 weeks to implement)
4. Long-term improvements (ongoing optimization)