cro

by @phrazzld in Tools

# Install this skill:

npx skills add phrazzld/claude-config --skill "cro"

Install specific skill from multi-skill repository

# Description

# SKILL.md

name: cro
description: |
Conversion rate optimization orchestrator. Analyzes conversion funnels and applies
domain-specific patterns. Use when the user wants to optimize conversions, improve
signup/checkout flows, reduce friction, increase activation, create paywalls, or
improve popup/modal performance. Keywords: CRO, conversion, funnel, friction,
optimize, activation, paywall, popup, form, signup, onboarding.

Conversion Rate Optimization

Orchestrates conversion optimization across the user journey.

Routing

Identify the conversion context and load appropriate patterns:

Context	Reference	Triggers
Marketing pages, landing pages, pricing	`references/page-patterns.md`	"page not converting", "improve landing page"
Forms (non-signup)	`references/form-patterns.md`	"form friction", "contact form", "lead capture"
Signup/registration	`references/signup-patterns.md`	"signup dropoff", "registration friction"
Post-signup onboarding	`references/onboarding-patterns.md`	"activation rate", "first-run experience"
Paywalls, upgrade screens	`references/paywall-patterns.md`	"convert free to paid", "upgrade modal"
Popups, modals, banners	`references/popup-patterns.md`	"exit intent", "email popup"

Workflow

Identify stage: Which part of the funnel?
Load patterns: Read relevant reference file
Assess current state: What exists today?
Apply framework: Use patterns for analysis
Output recommendations: Prioritized by impact

Common Cross-Cutting Concerns

Mobile Optimization

Touch targets 44px+
Appropriate keyboard types
Single-column layouts
Sticky CTAs

Trust Signals

Social proof near conversion points
Privacy assurances
Security badges where relevant
Clear expectations

Friction Reduction

Minimize required fields
Smart defaults
Progressive disclosure
Clear error handling

Measurement

For any CRO work, ensure tracking:
- Funnel step completion rates
- Drop-off points
- Field-level analytics for forms
- Device/source segmentation

Output Format

Quick Wins

Changes implementable same-day with high confidence.

High-Impact Changes

Bigger changes requiring more effort but significant improvement.

Test Hypotheses

Ideas worth A/B testing rather than assuming.

ab-test-setup - For testing changes
analytics-tracking - For measuring impact
copywriting - For copy rewrites

# Supported AI Coding Agents

This skill is compatible with the SKILL.md standard and works with all major AI coding agents:

⚡ Amp 🚀 Antigravity 🤖 Claude Code 🦀 Clawdbot 📝 Codex ▶️ Cursor 🤖 Droid 💎 Gemini CLI 🐙 GitHub Copilot 🪿 Goose 📊 Kilo Code 🔧 Kiro CLI 💻 OpenCode 🦘 Roo Code 🌲 Trae 🏄 Windsurf

Learn more about the SKILL.md standard and how to use these skills with your preferred AI coding agent.

cro