seo-baseline

by @phrazzld in Tools

# Install this skill:

npx skills add phrazzld/claude-config --skill "seo-baseline"

Install specific skill from multi-skill repository

# Description

# SKILL.md

name: seo-baseline
description: |
Quick SEO checklist for any URL. Essential basics in 15 minutes.
Lighter than full /seo-audit - just the must-haves.

Auto-invoke when: shipping new product, reviewing landing page,
or user mentions SEO basics.
argument-hint: "[url]"

/seo-baseline

Essential SEO in 15 minutes. No fluff.

What This Does

Checks the absolute basics that every page needs:
1. Title tag (exists, good length, keyword)
2. Meta description (exists, compelling, right length)
3. OG image (exists, right size)
4. Sitemap (exists, accessible)
5. robots.txt (allows indexing)

That's it. Not a full audit. Just the table stakes.

Process

1. Fetch Page & Check Meta Tags

Use browser automation or curl to fetch the page:

curl -s "$URL" | head -200

Or with browser tools:

mcp__claude-in-chrome__navigate to URL
mcp__claude-in-chrome__javascript_tool to extract meta tags

Check Title Tag:

document.querySelector('title')?.textContent

[ ] Exists
[ ] 50-60 characters
[ ] Contains primary keyword
[ ] Unique (not generic like "Home")

Check Meta Description:

document.querySelector('meta[name="description"]')?.content

[ ] Exists
[ ] 150-160 characters
[ ] Compelling (would you click?)
[ ] Contains primary keyword

Check OG Tags:

({
  title: document.querySelector('meta[property="og:title"]')?.content,
  description: document.querySelector('meta[property="og:description"]')?.content,
  image: document.querySelector('meta[property="og:image"]')?.content,
})

[ ] og:title exists
[ ] og:description exists
[ ] og:image exists (1200x630px recommended)

2. Check Sitemap

curl -s "${DOMAIN}/sitemap.xml" | head -20

[ ] Sitemap exists at /sitemap.xml
[ ] Returns valid XML
[ ] Contains page URLs

If missing, note: "Add sitemap generation to build process"

3. Check robots.txt

curl -s "${DOMAIN}/robots.txt"

[ ] robots.txt exists
[ ] Does NOT block important pages
[ ] Points to sitemap

Good robots.txt:

User-agent: *
Allow: /

Sitemap: https://example.com/sitemap.xml

Bad robots.txt:

User-agent: *
Disallow: /

4. Check Google Search Console

Prompt user:

Is this site added to Google Search Console?

If not:
1. Go to https://search.google.com/search-console
2. Add property: [domain]
3. Verify ownership (DNS or HTML file)
4. Submit sitemap

This enables Google to find and index your pages.

Output Format

SEO BASELINE CHECK: volume.app
═══════════════════════════════════════════════════

TITLE TAG                                    ✅ PASS
  "Volume - Track Your Lifts"
  52 characters (good)
  Contains keyword "track lifts"

META DESCRIPTION                             ✅ PASS
  "Simple strength training tracker..."
  156 characters (good)
  Compelling and keyword-rich

OG IMAGE                                     ⚠️ FIX
  Missing og:image tag
  → Add: <meta property="og:image" content="https://volume.app/og.png"/>
  → Create 1200x630px image

SITEMAP                                      ✅ PASS
  Found at /sitemap.xml
  Contains 12 URLs

ROBOTS.TXT                                   ✅ PASS
  Allows all crawlers
  References sitemap

GOOGLE SEARCH CONSOLE                        ❓ CHECK
  Verify site is added and sitemap submitted

═══════════════════════════════════════════════════
SCORE: 4/5 checks passed

ACTION ITEMS:
1. Create OG image (1200x630px) with product screenshot
2. Add og:image meta tag to layout
3. Verify Google Search Console setup

Time to fix: ~10 minutes

Quick Fixes

Missing OG Image

Generate with Gemini image generation or screenshot:

# Option 1: Use existing screenshot
cp screenshot.png public/og.png

# Option 2: Generate with skill
~/.claude/skills/gemini-imagegen/scripts/generate_image.py \
  "Product screenshot showing [app name] dashboard, clean modern design" \
  public/og.png --size 1200x630

Add to <head>:

<meta property="og:image" content="https://example.com/og.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />

Missing/Bad Title

Good title formula:

[Primary Keyword] - [Brand] | [Benefit]

Examples:
- "Strength Training Tracker - Volume | See Your Gains"
- "Word Puzzle Game - Crondle | Daily Brain Training"

Missing Meta Description

Good description formula:

[What it does] + [Key benefit] + [Call to action or differentiator]

Example:
"Track your lifts and see your strength progress over time. Simple, focused, no-nonsense. Start your free workout log today."

Missing Sitemap

For Next.js, add to next.config.js:

// next-sitemap.config.js
module.exports = {
  siteUrl: 'https://example.com',
  generateRobotsTxt: true,
}

Then: pnpm add next-sitemap && pnpm next-sitemap

vs /seo-audit

	/seo-baseline	/seo-audit
Time	15 min	1+ hour
Scope	5 essentials	Full technical SEO
When	New product launch	Established site optimization
Depth	Surface check	Deep crawl analysis

Use /seo-baseline for new MVPs.
Use /seo-audit when you're ready to optimize.

/seo-audit - Full SEO audit
/programmatic-seo - Pages at scale
/announce - Uses good SEO for launch posts

# Supported AI Coding Agents

This skill is compatible with the SKILL.md standard and works with all major AI coding agents:

⚡ Amp 🚀 Antigravity 🤖 Claude Code 🦀 Clawdbot 📝 Codex ▶️ Cursor 🤖 Droid 💎 Gemini CLI 🐙 GitHub Copilot 🪿 Goose 📊 Kilo Code 🔧 Kiro CLI 💻 OpenCode 🦘 Roo Code 🌲 Trae 🏄 Windsurf

Learn more about the SKILL.md standard and how to use these skills with your preferred AI coding agent.