name: seo-content-audit
description: Comprehensive on-page SEO and content quality audit covering title tags, meta descriptions, header structure, keyword optimization, E-E-A-T signals, readability, and content scoring. Use when evaluating content for SEO performance, reviewing articles before publication, or creating content improvement recommendations.
license: MIT
metadata:
author: Schwepps
version: "1.0.0"
category: marketing
tags: seo, content-audit, on-page-seo, e-e-a-t, keyword-optimization

SEO Content Audit Framework

Professional methodology for comprehensive on-page SEO and content quality analysis.

When to Use This Skill

• Auditing existing content for SEO performance
• Reviewing new content before publication
• Identifying optimization opportunities
• Evaluating E-E-A-T signals
• Scoring content quality
• Competitive content analysis
• Creating content improvement plans

Audit Workflow

Phase 1: On-Page SEO Elements

Title Tag Analysis:

□ Length: 50-60 characters
□ Primary keyword near beginning (first 30 chars)
□ Unique across site
□ Compelling for CTR
□ Brand included (if space)
□ No keyword stuffing
□ Matches search intent

Meta Description Analysis:

□ Length: 150-160 characters
□ Contains primary keyword
□ Includes call-to-action
□ Unique across site
□ Accurately describes content
□ Compelling for clicks

Header Structure (H1-H6):

Requirements:
□ Single H1 matching topic
□ H1 contains primary keyword
□ Logical hierarchy (H1 → H2 → H3)
□ No skipped levels
□ Keywords in H2s naturally
□ Descriptive, not generic

URL Structure:

□ Clean, descriptive
□ Contains primary keyword
□ Under 60 characters
□ Lowercase with hyphens
□ No parameters or IDs
□ Matches content hierarchy

Phase 2: Content Quality Assessment

Content Completeness Scoring:

The C.R.E.A.T.E. Framework:

Readability Standards:

Target reading level: Grade 8-10 (Flesch-Kincaid)
Paragraph length: 2-4 sentences ideal
Sentence variety: Mix short and medium
Scannable formatting: Headers, bullets, bold
Visual aids: Images, tables, diagrams where helpful

Phase 3: Keyword Optimization

Primary Keyword Checklist:

□ In title tag (first 30 chars)
□ In H1
□ In first 100 words
□ In at least one H2
□ In meta description
□ In URL
□ Natural density: 0.5-1.5%
□ In image alt text (if relevant)

Semantic Coverage:

□ LSI keywords present
□ Related entities mentioned
□ Question variations addressed
□ Synonyms used naturally
□ Topic cluster alignment
□ Search intent fully matched

Keyword Density Guidelines:

Primary keyword: 0.5-1.5% density (natural)
Secondary keywords: 0.3-0.8% each
LSI/Related terms: Natural inclusion
Avoid: Keyword stuffing (>2%)

Phase 4: E-E-A-T Evaluation

Experience Signals:

□ First-hand experience indicated
□ Case studies/examples included
□ Original data or research
□ Process documentation
□ Real-world applications shown
□ Personal insights shared

Expertise Signals:

□ Author credentials visible
□ Author bio with qualifications
□ Technical accuracy verified
□ Comprehensive coverage
□ Expert quotes/interviews
□ Specialized terminology used correctly

Authority Signals:

□ Authoritative external citations
□ Links to primary sources
□ Industry recognition mentioned
□ Published research referenced
□ Brand authority established
□ Backlink profile (if available)

Trust Signals:

□ Contact information accessible
□ Privacy policy linked
□ Editorial guidelines visible
□ Sources cited inline
□ Last updated date shown
□ Author photo and bio
□ Secure site (HTTPS)

Phase 5: Internal Linking

Best Practices:
□ 3-10 internal links per 1000 words
□ Descriptive anchor text (not "click here")
□ Links to related content
□ Links from high-authority pages
□ Logical link hierarchy
□ No orphan pages
□ Breadcrumb navigation

Phase 6: Performance Signals

Metrics to Evaluate (if available):

□ Organic traffic trend
□ Average position for target keywords
□ Click-through rate (CTR)
□ Bounce rate
□ Time on page
□ Pages per session
□ Conversion rate

Benchmarks:
| Metric | Poor | Average | Good |
|--------|------|---------|------|
| CTR (pos 1-3) | <3% | 3-8% | >8% |
| Bounce rate | >70% | 50-70% | <50% |
| Time on page | <1min | 1-3min | >3min |

Output Format

# SEO Content Audit Report

**Page:** [URL or filename]
**Date:** [Date]
**Overall Score:** X/100

## Executive Summary
[2-3 sentence overview of findings]

## Scores by Category

| Category | Score | Status |
|----------|-------|--------|
| On-Page SEO | X/20 | [Good/Needs Work/Critical] |
| Content Quality | X/25 | [Good/Needs Work/Critical] |
| Keyword Optimization | X/15 | [Good/Needs Work/Critical] |
| E-E-A-T Signals | X/20 | [Good/Needs Work/Critical] |
| AI/GEO Readiness | X/20 | [Good/Needs Work/Critical] |

## Priority Issues (Fix First)
1. **[Issue]** - [Impact] - [Fix]
2. **[Issue]** - [Impact] - [Fix]
3. **[Issue]** - [Impact] - [Fix]

## On-Page SEO Findings
- Title: [Current] → [Recommended]
- Meta: [Current] → [Recommended]
- Headers: [Analysis]
- URL: [Analysis]

## Content Quality Findings
- C.R.E.A.T.E. Score: X/24
- Word count: [X] (Recommended: [Y])
- Readability: Grade [X]
- Gaps: [List]

## Keyword Analysis
- Primary: [Keyword] - Density: X%
- Missing opportunities: [List]
- Over-optimized: [List if any]

## E-E-A-T Assessment
- Strengths: [List]
- Gaps: [List]
- Recommendations: [List]

## Action Plan

**Immediate (This Week):**
- [ ] Action 1
- [ ] Action 2

**Short-term (This Month):**
- [ ] Action 1
- [ ] Action 2

**Ongoing:**
- [ ] Action 1
- [ ] Action 2

Quick Audit (5-Point Check)

1. Title & Meta - Optimized, compelling, <60 chars?
2. H1 & Structure - Clear hierarchy, keyword in H1?
3. Content Depth - Comprehensive, >1500 words for guides?
4. E-E-A-T - Author credentials, trust signals visible?
5. AI Ready - TL;DR present, extractable format?

Scoring Guide

• 90-100: Excellent - Minor optimizations only
• 70-89: Good - Some improvements needed
• 50-69: Needs Work - Significant gaps to address
• Below 50: Critical - Major overhaul required

Scoring Rubric (Detailed)

On-Page SEO (20 points):
- Title tag optimized: 5 pts
- Meta description optimized: 4 pts
- Header structure correct: 4 pts
- URL optimized: 3 pts
- Image alt text: 2 pts
- Internal links: 2 pts

Content Quality (25 points):
- Comprehensiveness: 5 pts
- Accuracy: 5 pts
- Originality: 5 pts
- Readability: 5 pts
- Engagement: 5 pts

Keyword Optimization (15 points):
- Primary keyword placement: 6 pts
- Semantic coverage: 5 pts
- Natural density: 4 pts

E-E-A-T (20 points):
- Experience signals: 5 pts
- Expertise signals: 5 pts
- Authority signals: 5 pts
- Trust signals: 5 pts

AI/GEO Readiness (20 points):
- TL;DR/Summary: 4 pts
- Extractable structure: 4 pts
- FAQ section: 4 pts
- Schema markup: 4 pts
- Fact density: 4 pts

Competitor Analysis Framework

When comparing against competitors:

1. Identify top 3-5 ranking competitors for target keyword
2. Analyze their content:
3. Word count
4. Header structure
5. Topics covered
6. Unique angles
7. E-E-A-T signals
8. Find gaps:
9. Topics they miss
10. Questions unanswered
11. Data not included
12. Create differentiation plan:
13. Original research
14. Better visuals
15. More comprehensive coverage
16. Stronger E-E-A-T