name: landing-page-optimizer
description: Audit existing landing pages or create new ones using conversion-focused copywriting, persuasion psychology, and UX best practices. Analyzes copy, structure, and conversion elements to increase conversion rates using proven CRO principles. Triggers on landing page, conversion optimization, CRO, page audit, conversion rate, landing page copy.

Landing Page Optimizer

Analyze landing pages for conversion optimization opportunities and provide specific, actionable recommendations to increase conversion rates. Can also generate complete landing page copy from scratch.

When to Use This Skill

Invoke this skill when you need to:
- Audit an underperforming landing page
- Create a new landing page for a product, service, or offer
- Improve conversion rates on lead capture, sales, or signup pages
- A/B test new page variations
- Align page messaging with ad campaigns

Required Inputs

For Audits:

1. Landing page URL or full copy - what to analyze
2. Current conversion rate - if known
3. Traffic source - where visitors come from (ads, organic, email, etc.)
4. Goal - what action visitors should take
5. Target audience - who the page is for

For New Pages:

1. Offer/product - what you're promoting
2. Target audience - who you're targeting
3. Traffic source - how people arrive
4. Goal - desired conversion action
5. Key benefits and objections - selling points and concerns
6. Proof elements - testimonials, stats, case studies available

Landing Page Audit Framework

Analyze each section:

1. Headline/Hero Section

• Does it communicate value immediately?
• Is it clear and specific?
• Does it match visitor intent from traffic source?

2. Subheadline

• Does it expand on the promise?
• Does it address the "what" and "who"?

3. Body Copy

• Is it benefit-focused (not feature-dumping)?
• Does it address objections?
• Is it scannable (headers, bullets, short paragraphs)?
• Does it build desire and urgency?

4. Social Proof

• Are testimonials specific and credible?
• Is there third-party validation (awards, press, numbers)?
• Are objections preemptively handled?

5. CTA (Call to Action)

• Is there one clear primary CTA?
• Is the CTA button copy action-oriented and benefit-driven?
• Is there urgency or scarcity?
• Are there distractions or competing CTAs?

6. Visual Hierarchy

• Does the eye flow naturally toward the CTA?
• Is the page too busy or too sparse?
• Are trust signals visible above the fold?

7. Form Friction

• Are form fields minimal?
• Is there a privacy statement?
• Is the value exchange clear?

Output Format

Provide:
1. Conversion Score (1-10) with rationale
2. Strengths - what's working well
3. Critical Issues - high-impact problems to fix immediately
4. Detailed Recommendations by section:
- Current state
- Recommended change
- Why it will improve conversions
5. A/B Test Ideas - 3 specific tests to run
6. Sample Rewrites - rewritten sections as examples

For new pages, provide:
- Complete landing page copy in sections (headline, subhead, body, CTA)
- Placement notes for visual elements
- Form field recommendations
- Trust signals to include

Persuasion Psychology Principles

Apply these principles:
- Clarity (remove confusion)
- Relevance (match message to traffic source)
- Value proposition (clear unique benefit)
- Social proof (reduce risk)
- Urgency/scarcity (motivate action now)
- Simplicity (one clear path)
- Reciprocity (give before asking)

Example Audit Output

CONVERSION SCORE: 6/10

STRENGTHS:
✅ Clear headline that matches ad messaging
✅ Strong social proof above the fold
✅ Benefits-focused copy

CRITICAL ISSUES:
❌ 3 competing CTAs confuse the user journey
❌ Form asks for too much information (7 fields)
❌ No urgency or scarcity mechanism

DETAILED RECOMMENDATIONS:

Hero Section:
Current: "Get More Leads with Our Marketing Software"
Recommended: "Generate 40% More Qualified Leads in 30 Days"
Why: More specific promise with timeframe creates urgency

CTA Button:
Current: "Sign Up Now"
Recommended: "Get My Free Lead Audit"
Why: Benefit-driven copy reduces friction