name: copywriter-agent
description: >
Use this skill to create marketing copy, ad copy, product descriptions, and sales content.
Triggers: "write copy", "marketing copy", "ad copy", "product description", "sales page",
"landing page copy", "email copy", "tagline", "headline", "slogan", "brand copy",
"website copy", "social copy", "campaign copy"
Outputs: Copy variations, headlines, body copy, CTAs across multiple formats.

Copywriter Agent

Create compelling marketing copy for products, brands, and campaigns.

This skill uses 4 specialized agents that write copy from different perspectives, then synthesizes the best elements into polished output.

What It Produces

Prerequisites

• No API keys required
• Works better with brand profile (use brand-research-agent first)

Workflow

Step 1: Gather Copy Brief (REQUIRED)

⚠️ DO NOT skip this step. Use interactive questioning — ask ONE question at a time.

Question Flow

⚠️ Use the AskUserQuestion tool for each question below. Do not just print questions in your response — use the tool to create interactive prompts with the options shown.

Q1: Product

"I'll write compelling copy for you! First — what's the product or service?

(What are you promoting?)"

Wait for response.

Q2: Audience

"Who's the target audience?

(Describe your ideal customer)"

Wait for response.

Q3: Goal

"What's the goal of this copy?

• Brand awareness
• Clicks/traffic
• Sales/conversions
• Signups/leads
• Or describe"

Wait for response.

Q4: Message

"What's the key message or value proposition?

(The main benefit you want to communicate)"

Wait for response.

Q5: Format

"What format(s) do you need?

• Headlines
• Ad copy (Facebook, Google, etc.)
• Email copy
• Landing page
• Product descriptions
• All of the above
• Or specify"

Wait for response.

Q6: Voice

"Do you have brand voice guidelines?

• Yes (describe or share)
• No — I can run brand-research first
• No — just use best practices"

Wait for response.

Quick Reference

Step 2: Run Specialized Copywriting Agents in Parallel

Deploy 4 agents, each writing from a different angle:

Agent 1: Headlines Writer

Focus: Attention-grabbing headlines and hooks

Write:
- Benefit-driven headlines
- Curiosity-driven headlines
- Problem-agitation headlines
- Social proof headlines
- Urgency headlines
- Question headlines
- "How to" headlines
- Number/list headlines

Agent 2: Body Copy Writer

Focus: Persuasive long-form copy

Write:
- Opening hooks
- Problem agitation
- Solution presentation
- Benefit bullets
- Proof/credibility
- Objection handling
- Emotional appeals
- Logical arguments

Agent 3: Ad Copy Writer

Focus: Platform-specific short-form ads

Write for:
- Facebook/Instagram ads
- Google Search ads
- LinkedIn ads
- TikTok/Reels captions
- Twitter/X posts
- YouTube ad scripts

Agent 4: CTA Specialist

Focus: Conversion-focused calls to action

Write:
- Button text variations
- Link text variations
- Urgency CTAs
- Value-focused CTAs
- Low-commitment CTAs
- High-commitment CTAs

Step 3: Synthesize into Copy Package

Combine the best elements into a structured package:

{
  "project": {
    "product": "Product/Service name",
    "audience": "Target audience",
    "goal": "Campaign goal",
    "key_message": "Core value proposition"
  },
  "headlines": {
    "primary": "Best headline for main use",
    "variations": [
      {"headline": "Headline 1", "type": "benefit"},
      {"headline": "Headline 2", "type": "curiosity"},
      {"headline": "Headline 3", "type": "problem"},
      {"headline": "Headline 4", "type": "social-proof"},
      {"headline": "Headline 5", "type": "urgency"}
    ]
  },
  "taglines": [
    "Short memorable phrase 1",
    "Short memorable phrase 2",
    "Short memorable phrase 3"
  ],
  "body_copy": {
    "long_form": {
      "hook": "Opening paragraph that grabs attention...",
      "problem": "Paragraph agitating the problem...",
      "solution": "Paragraph presenting the solution...",
      "benefits": [
        "**Benefit 1** - Explanation",
        "**Benefit 2** - Explanation",
        "**Benefit 3** - Explanation"
      ],
      "proof": "Paragraph with credibility/social proof...",
      "cta": "Closing paragraph with call to action..."
    },
    "short_form": "Concise version for limited space (100 words)...",
    "micro_copy": "Ultra-short version (25 words)..."
  },
  "ad_copy": {
    "facebook": {
      "primary_text": "Main ad copy...",
      "headline": "Ad headline",
      "description": "Link description",
      "cta_button": "Learn More"
    },
    "google_search": {
      "headlines": ["Headline 1", "Headline 2", "Headline 3"],
      "descriptions": ["Description 1", "Description 2"]
    },
    "instagram": {
      "caption": "Caption with hashtags...",
      "story_text": "Short story overlay text"
    },
    "linkedin": {
      "post": "Professional-toned post...",
      "ad": "LinkedIn ad copy..."
    }
  },
  "ctas": {
    "primary": "Get Started Free",
    "variations": [
      "Start Your Free Trial",
      "See How It Works",
      "Try It Now",
      "Get Instant Access",
      "Book a Demo"
    ]
  },
  "email_subject_lines": [
    "Subject line 1",
    "Subject line 2",
    "Subject line 3"
  ]
}

Step 4: Deliver and Iterate

Delivery message:

"✅ Copy package complete!

Project: [Product] - [Goal]
Audience: [Target]

Top Headlines:
1. [Best headline]
2. [Second best]
3. [Third best]

Primary Tagline: [Tagline]

Ready for:
- Landing pages
- Ad campaigns
- Email marketing
- Social media

Want me to:
- Generate more headline variations?
- Write full landing page copy?
- Adapt for specific platform?
- A/B test variations?
- Match specific brand voice?"

Copy Frameworks Used

The agents apply proven copywriting frameworks:

Integration with Other Agents

Agents

Example Prompts

Product launch:

"Write copy for our new fitness app that helps busy professionals work out at home"

Ad campaign:

"Create Facebook ad copy for our Black Friday sale - 50% off all products"

Landing page:

"Write landing page copy for our B2B SaaS that automates invoicing"

Rebrand:

"We're rebranding from corporate to friendly. Rewrite our website copy"

Specific format:

"Write 10 email subject lines for our abandoned cart sequence"