name: post
description: |
Quick Twitter/X content generation using brand profile.
Generates on-brand posts mixing product updates with valuable content.

Auto-invoke when: user wants to post about a product, share an update,
generate social content, or needs post ideas.
argument-hint: "[product] \"message\" | --ideas [product]"

/post

Generate on-brand social content. Fast.

Usage

# Generate posts for a specific update
/post volume "just shipped interval timer feature"

# Generate content ideas from git history
/post --ideas volume

# Generate a thread
/post volume "launched v2.0" --thread

# Generate without brand profile (generic)
/post "excited to announce our new feature"

What This Does

1. Loads brand-profile.yaml if available
2. Applies brand voice, tone, and topics
3. Generates 3-5 post variants
4. Includes relevant hashtags
5. Outputs ready-to-copy content

Process

If Brand Profile Exists

Read brand-profile.yaml from:
1. Current directory
2. Or ~/.claude/skills/brand-builder/profiles/[product].yaml

Apply:
- Voice: Match tone (casual, professional, playful, technical)
- Personality: Incorporate personality traits
- Avoid: Skip anything in the "avoid" list
- Hashtags: Include primary + product hashtags
- Topics: Ensure content fits established topics

Post Generation

For a product update like "shipped interval timer":

Variant 1: Feature-focused

New in Volume: Interval timers for rest periods.

No more watching the clock between sets. Set your rest time, get notified when you're ready.

#fitness #strengthtraining #volumeapp

Variant 2: Problem-solution

"How long was I resting again?"

Volume now has interval timers. Set your rest, focus on your form, we'll tell you when to go.

#gymlife #strengthtraining

Variant 3: Casual/Building in public

Just shipped rest timers to Volume.

Small feature, but I've wanted this for months. Sometimes the simple stuff makes the biggest difference.

What's a small feature that made a big difference for you?

#buildinpublic #indiedev

Variant 4: Direct/Short

Rest timers are live in Volume.

Track your lifts. Time your rest. See your gains.

volume.app

Ideas Generation (--ideas)

When user runs /post --ideas volume:

1. Read recent git history:

git log --oneline --since="2 weeks ago" | head -20

1. Identify postable updates:
2. New features
3. Bug fixes (if significant)

4. Milestones

5. Pull from brand profile topics:

6. Domain content ideas

7. Evergreen topics

8. Output ideas list:

POST IDEAS FOR VOLUME (Week of Jan 20)

From Git History:
1. "Shipped interval timer feature" - Feature announcement
2. "Fixed chart rendering on mobile" - Could mention improved mobile experience
3. "Added 50 new exercises" - Library expansion

From Brand Topics:
4. Strength training tip: Progressive overload basics
5. Gym culture: Rest periods and why they matter
6. Motivation: Celebrating small PR wins
7. Behind the scenes: Why we built the timer feature

Recommended mix: 2 product updates + 3 valuable content this week

Output Format

───────────────────────────────────────────────────
POST OPTIONS FOR: Volume - Interval Timer Launch
───────────────────────────────────────────────────

OPTION 1 (Feature-focused):
New in Volume: Interval timers for rest periods.

No more watching the clock between sets. Set your rest time, get notified when you're ready.

#fitness #strengthtraining #volumeapp

───────────────────────────────────────────────────

OPTION 2 (Problem-solution):
"How long was I resting again?"

Volume now has interval timers. Set your rest, focus on your form, we'll tell you when to go.

#gymlife #strengthtraining

───────────────────────────────────────────────────

OPTION 3 (Building in public):
Just shipped rest timers to Volume.

Small feature, but I've wanted this for months. Sometimes the simple stuff makes the biggest difference.

What's a small feature that made a big difference for you?

#buildinpublic #indiedev

───────────────────────────────────────────────────

OPTION 4 (Short & direct):
Rest timers are live in Volume.

Track your lifts. Time your rest. See your gains.

volume.app

───────────────────────────────────────────────────

Account: @MistyStepLLC (from brand profile)
Character counts: 1) 167  2) 148  3) 201  4) 75

Thread Generation (--thread)

For larger announcements, generate a thread:

/post volume "launched v2.0 with charts, timer, and exercise library" --thread

Output:

THREAD: Volume 2.0 Launch (5 tweets)

1/5
Volume 2.0 is here.

6 months of work. Completely rebuilt from scratch.

Here's what's new:

🧵

2/5
📊 Progress Charts

Finally see your gains over time.

Track any exercise. See your 1RM progression. Know when to add weight.

3/5
⏱️ Rest Timers

Set your rest period between sets. Get notified when you're ready.

No more watching the clock. Just lift.

4/5
📚 Exercise Library

50+ exercises with proper form guides.

Don't know how to do a Romanian deadlift? We've got you.

5/5
Try it free at volume.app

Built for lifters who want to track progress without the complexity.

#fitness #strengthtraining #volumeapp

Content Mix Guidance

From brand profile, respect the mix ratio:
- ~30% product updates
- ~70% valuable content

When running --ideas, suggest accordingly:
- If last 3 posts were product updates → suggest valuable content
- If no product posts recently → suggest a feature highlight

Without Brand Profile

If no profile exists, generate generic posts:
- Use neutral professional tone
- Skip product-specific hashtags
- Note: "Run /brand-builder to create on-brand content"

Related Skills

• /brand-builder - Create the brand profile first
• /announce - Full launch announcement (more elaborate)
• /social-content - Existing skill for content strategy
• /copywriting - Existing skill for marketing copy