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agentkits

paid-advertising

by @agentkits in AI & LLM
25
0
# Install this skill:
npx skills add agentkits/agentkits-marketing --skill "paid-advertising"

Install specific skill from multi-skill repository

# Description

Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

# SKILL.md

name: paid-advertising
description: Paid media strategy and optimization across platforms. Use when planning paid campaigns, optimizing ad performance, managing budgets, or setting up tracking for paid channels.

Paid Advertising

Paid media strategy and optimization across platforms for profitable customer acquisition.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply paid advertising expertise when:
- Planning paid campaign strategy
- Optimizing ad performance and ROAS
- Managing budgets across platforms
- Setting up tracking and attribution
- Creating ad copy and creative briefs
- Troubleshooting underperforming campaigns

Core Concepts

Campaign Objectives by Goal

Objective Use When Primary KPI Platform Features
Awareness Building brand CPM, Reach Brand awareness, video views
Traffic Driving site visits CPC, CTR Traffic campaigns
Engagement Growing social CPE, engagement rate Engagement campaigns
Leads Generating contacts CPL, lead quality Lead forms, conversions
Conversions Driving sales ROAS, CPA Purchase, signup events
App Installs Mobile acquisition CPI, install rate App campaigns

Funnel-Based Targeting Strategy

TOFU (Awareness) - Cold Audiences
- Broad interest targeting
- Lookalike audiences (1-3%)
- Video viewers (3s+)
- Content: Educational, entertaining
- Bid: CPM or ThruPlay

MOFU (Consideration) - Warm Audiences
- Website visitors (7-30 days)
- Email list matches
- Engaged social audiences
- Content: Case studies, comparisons
- Bid: Landing page views

BOFU (Decision) - Hot Audiences
- High-intent visitors (pricing, demo pages)
- Cart abandoners (1-7 days)
- Trial users, demo requesters
- Content: Offers, urgency, testimonials
- Bid: Conversions, ROAS

Platform-Specific Guidelines

Google Ads
| Campaign Type | Best For | Key Settings |
|---------------|----------|--------------|
| Search | High intent, BOFU | Exact match, SKAG |
| Display | Awareness, retargeting | Placement exclusions |
| Shopping | E-commerce | Feed optimization |
| Performance Max | Full-funnel automation | Asset variety |
| YouTube | Awareness, TOFU | Audience targeting |

Meta Ads (Facebook/Instagram)
| Campaign Type | Best For | Key Settings |
|---------------|----------|--------------|
| Traffic | Website visits | Landing page optimization |
| Conversions | Sales, signups | Pixel setup, CAPI |
| Leads | B2B, services | Lead form optimization |
| Catalog Sales | E-commerce | Dynamic product ads |
| Advantage+ | Automation | Broad targeting |

LinkedIn Ads
| Campaign Type | Best For | Key Settings |
|---------------|----------|--------------|
| Sponsored Content | Awareness, leads | Job title targeting |
| Message Ads | Direct response | Personalization |
| Lead Gen Forms | B2B leads | Pre-filled forms |
| Document Ads | Thought leadership | Gated content |

Key Metrics & Benchmarks

Metric Formula Good Range Action If Below
CTR Clicks / Impressions 1-3% Improve creative/targeting
CPC Spend / Clicks <$1-5 (varies) Improve quality score
CPL Spend / Leads <$20-100 Optimize landing page
CPA Spend / Conversions < 1/3 LTV Full funnel review
ROAS Revenue / Ad Spend 3:1+ Improve AOV or CVR
CVR Conversions / Clicks 2-5% Landing page optimization

Budget Allocation Framework

70-20-10 Rule for Mature Programs:
- 70% to proven, profitable campaigns
- 20% to optimization tests
- 10% to new channel/audience experiments

Startup/Testing Phase:
- Equal split across channels until data
- Minimum viable spend per test ($500-1000)
- 2 weeks minimum per test

Best Practices

Campaign Setup Excellence

  1. Pixel/Tracking First: Never launch without proper tracking
  2. Exclusion Lists: Exclude converters, competitors, irrelevant audiences
  3. Naming Conventions: Consistent, searchable campaign names
  4. UTM Discipline: Track all campaigns in analytics

Creative Excellence

  1. Hook in 3 Seconds: Capture attention immediately
  2. Mobile-First: Design for mobile, adapt to desktop
  3. Test Variations: 3-5 creatives per ad set minimum
  4. Refresh Regularly: Combat creative fatigue

Optimization Excellence

  1. Let Data Accumulate: 50+ conversions before major changes
  2. One Variable at a Time: Isolate what's working
  3. Weekly Review Cadence: Regular but not daily changes
  4. Segment Performance: Break down by audience, placement

Agent Integration

Agent How They Use This Skill
attraction-specialist Paid campaign strategy and setup
copywriter Ad copy creation
researcher Competitor ad analysis
planner Budget allocation planning

Anti-Patterns to Avoid

Anti-Pattern Why It's Wrong Do This Instead
Launching without tracking Can't measure success Pixel first, always
Too broad targeting Wasted spend Start narrow, expand
One creative only No learning, fatigue Test 3-5 variations
Daily bid changes Disrupts algorithm Weekly optimization
Ignoring landing page Blames ads for LP issues Optimize full funnel

Platform-Specific Resources

  • references/meta-ads.md - Facebook/Instagram advertising
  • references/google-ads.md - Search and display
  • references/linkedin-ads.md - B2B advertising
  • references/tiktok-ads.md - TikTok advertising
  • /content/ads - Create ad copy for platforms
  • /analytics/roi - Calculate campaign ROI
  • /campaign/plan - Full campaign planning

# Related Skills

# Supported AI Coding Agents

This skill is compatible with the SKILL.md standard and works with all major AI coding agents:

⚡ Amp 🚀 Antigravity 🤖 Claude Code 🦀 Clawdbot 📝 Codex ▶️ Cursor 🤖 Droid 💎 Gemini CLI 🐙 GitHub Copilot 🪿 Goose 📊 Kilo Code 🔧 Kiro CLI 💻 OpenCode 🦘 Roo Code 🌲 Trae 🏄 Windsurf

Learn more about the SKILL.md standard and how to use these skills with your preferred AI coding agent.