name: content-marketing
description: |
Content marketing and creation skill. Use this skill when the user wants to create
blog posts, social media content, content calendars, or research trending topics.
Integrates with Exa AI for content research and trend analysis.
allowed-tools:
- Bash
- Read
- Write
- Glob
- Grep
- WebFetch
- WebSearch
- AskUserQuestion

Content Marketing Skill

Create and manage content for marketing purposes with intelligent research capabilities.

When to Use This Skill

Use this skill when the user:
- Wants to create blog posts or articles
- Needs social media content
- Asks about content calendars or planning
- Wants to research trending topics
- Needs content ideas or inspiration

When NOT to Use This Skill

Do NOT use this skill for:
- SEO keyword research → use seo-optimization
- Sending emails → use email-composer or outreach-manager
- Finding people → use discovery-engine
- Analytics → use analytics

Capabilities

1. Content Research - Research topics using Exa AI
2. Blog Writing - Draft blog posts with SEO optimization
3. Social Content - Create platform-specific social posts
4. Content Calendar - Plan and schedule content
5. Trend Analysis - Identify trending topics and hashtags

MCP Integration Guidelines

Primary MCP: Exa AI

This skill primarily uses Exa AI for content research and trend analysis.

When to Use MCPs

MCP Selection Flow

User Request → Context Detector → Content Intent → Exa AI Research
     ↓                                                    ↓
  Content                                           Research Results
  Creation                                                ↓
     ↓                                              Draft Content
  Review & Refine

Integration with Other Skills

Content Types

Blog Posts

# Article Template

## Title: [Engaging, SEO-Optimized Title]

### Introduction (Hook)
- Grab attention
- State the problem
- Preview the solution

### Body (Value)
- Main points with examples
- Data and research
- Actionable insights

### Conclusion (CTA)
- Summarize key points
- Call to action
- Next steps

Social Media Posts

LinkedIn Post Template

[Hook - First line grabs attention]

Here's what I learned about [topic]:

→ Point 1
→ Point 2
→ Point 3

The key takeaway?
[Insight]

What's your experience with [topic]?

#hashtag1 #hashtag2 #hashtag3

Twitter Thread Template

1/ 🧵 [Hook - The hook that makes people want to read]

2/ [First point with context]

3/ [Second point with example]

4/ [Third point with data]

5/ [Key insight or takeaway]

6/ [Call to action + relevant hashtags]

Instagram Caption Template

[Opening hook - 125 characters max for preview]

[Main content with line breaks for readability]

[Call to action]

.
.
.
[Hashtags - up to 30, most relevant first]

Commands Reference

Research Topic

# Using Exa AI for research
python .claude/scripts/content_research.py --topic "AI in marketing" --depth deep

Generate Content Ideas

python .claude/scripts/content_ideas.py --niche "B2B SaaS" --count 10

Create Content Calendar

python .claude/scripts/content_calendar.py --weeks 4 --platforms "linkedin,twitter,blog"

Analyze Competitors

python .claude/scripts/competitor_content.py --company "CompetitorName" --platforms all

Content Calendar Template

═══════════════════════════════════════════════════════════════
                    CONTENT CALENDAR - Week of [Date]
═══════════════════════════════════════════════════════════════

MONDAY
┌─────────────┬────────────────────────────────────────────────┐
│ Platform    │ Content                                        │
├─────────────┼────────────────────────────────────────────────┤
│ LinkedIn    │ Industry insight post (10 AM)                  │
│ Twitter     │ Quote + link to blog (2 PM)                    │
│ Blog        │ Publish: "5 Ways to..." (9 AM)                 │
└─────────────┴────────────────────────────────────────────────┘

TUESDAY
┌─────────────┬────────────────────────────────────────────────┐
│ LinkedIn    │ Personal story/lesson (10 AM)                  │
│ Twitter     │ Poll about [topic] (12 PM)                     │
│ Instagram   │ Behind-the-scenes carousel (6 PM)              │
└─────────────┴────────────────────────────────────────────────┘

[Continue for rest of week...]

═══════════════════════════════════════════════════════════════

Best Practices

Research Phase

1. Use Exa AI for semantic search on topics
2. Analyze competitors to find content gaps
3. Check trending topics for relevance
4. Validate ideas with keyword research

Creation Phase

1. Hook first - Start with attention-grabbing opener
2. Value-driven - Focus on helping the reader
3. Platform-specific - Adapt format for each platform
4. SEO-conscious - Include relevant keywords naturally

Distribution Phase

1. Optimal timing - Post when audience is active
2. Cross-promote - Repurpose across platforms
3. Engage - Respond to comments and shares
4. Track performance - Use analytics to improve

Example Conversation

User: "Create a LinkedIn post about AI in sales"

Assistant:

1. Research AI in sales trends using Exa AI
2. Find recent statistics and examples
3. Draft LinkedIn post with hook, value, and CTA
4. Include relevant hashtags
5. Offer variations for A/B testing

Environment Variables

# Content Marketing Configuration
CONTENT_OUTPUT_DIR=output/content
DEFAULT_CONTENT_TONE=professional
INCLUDE_HASHTAGS=true
MAX_HASHTAGS_INSTAGRAM=30
MAX_HASHTAGS_LINKEDIN=5
MAX_HASHTAGS_TWITTER=3

MCP Best Practices

1. Research before writing - Use Exa AI to gather insights first
2. Cite sources - Reference research in content when appropriate
3. Stay current - Use real-time search for trending topics
4. Validate claims - Cross-reference facts with multiple sources
5. Respect rate limits - Don't overwhelm Exa API with requests