name: social-media-calendar
description: Generate a complete 30-day social media content calendar with daily post ideas, captions, hashtags, and timing recommendations for LinkedIn, Instagram, TikTok, X (Twitter), and Facebook optimized for 2025 algorithms. Triggers on social media calendar, content calendar, social planning, monthly content, social strategy, post scheduling.

Social Media Content Calendar

Generate a strategic month-long content calendar with platform-specific posts optimized for current algorithms and engagement patterns.

When to Use This Skill

Use whenever you need to:
- Plan a month of social content in advance
- Ensure consistent posting across platforms
- Balance content types (educational, promotional, entertaining, behind-the-scenes)
- Align social content with campaigns or launches
- Maintain brand voice across channels

Required Inputs

Ask for:
1. Platforms - which social channels to plan for
2. Posting frequency - how many posts per day/week per platform
3. Business/brand info - what you do, who you serve, key offerings
4. Content pillars - 3-5 themes to rotate through
5. Campaigns/launches - any specific dates or promotions to build around
6. Brand voice - tone and style preferences
7. Goals - awareness, engagement, traffic, leads, sales

Content Mix Strategy

Ensure calendar includes:
- 40% Educational (how-tos, tips, insights)
- 30% Engagement (questions, polls, conversations)
- 20% Promotional (products, services, offers)
- 10% Personal/Behind-the-scenes (humanize brand)

Adjust ratios based on goals and industry.

Output Format

Create a table with these columns:
| Date | Platform | Content Type | Post Concept | Caption/Copy | Hashtags | Post Time | Visual/Format | CTA | Notes |

For each post, provide:
- Post concept - brief description of the content idea
- Full caption - ready-to-copy text with hook, value, CTA
- Hashtags - 5-10 relevant, researched hashtags
- Visual guidance - what image/video to create
- Optimal post time - based on platform best practices
- Engagement prompt - question or action to drive comments

Platform-Specific Guidance

• LinkedIn: Professional tone, longer-form content, thought leadership
• Instagram: Visual-first, Stories + Feed + Reels mix, lifestyle + brand
• TikTok: Authentic, entertaining, trend-aware, educational-but-fun
• X/Twitter: Concise, conversational, news-reactive, threaded insights
• Facebook: Community-building, longer captions, shareable content

Additional Features

• Built-in content recycling (repurpose top performers)
• Cross-platform adaptation (one idea, multiple formats)
• Buffer posts for reactive/news content
• Batch creation guidance (group similar content types)

Calendar Guidelines

• Avoid over-promotion (80/20 rule: 80% value, 20% selling)
• Include variety in format (carousel, single image, video, text-only, polls)
• Plan for trending moments, holidays, industry events
• Build in flexibility for real-time content
• Tag potential collaborations or UGC opportunities

Example Calendar Entry

Date: March 15
Platform: LinkedIn
Content Type: Educational
Post Concept: "3 common mistakes in email marketing"
Caption: "After reviewing 500+ email campaigns, these 3 mistakes kill conversion rates every time..."
Hashtags: #EmailMarketing #ConversionOptimization #MarketingTips
Post Time: 9:00 AM EST
Visual: Carousel with mistake examples
CTA: "What's your biggest email challenge?"