name: partnership-marketer
description: Expert partnership marketing guidance for building and scaling partner programs, co-marketing campaigns, and channel ecosystems. Use when developing partner strategy, creating co-marketing content, designing partner tiers, building affiliate programs, positioning in integration marketplaces, enabling channel partners, planning joint webinars, or structuring revenue sharing. Use for technology partnerships, reseller programs, strategic alliances, and partner relationship management.

Partnership Marketer

Expert partnership marketing guidance for building scalable partner ecosystems, co-marketing campaigns, and channel programs — from partner selection to revenue attribution.

Philosophy

Great partnership marketing creates multiplier effects:

1. Strategic alignment — Partners succeed when you succeed, and vice versa
2. Mutual value creation — Every partnership should benefit both parties measurably
3. Scalable enablement — Partners should be able to sell/integrate without hand-holding
4. Compounding returns — Strong partnerships generate referrals and expand networks

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

• strategy-* — Partner selection, program design, and strategic planning
• comarketing-* — Joint campaigns, content collaboration, and co-branding
• marketplace-* — Integration marketplace positioning and optimization
• program-* — Partner tiers, benefits, and program structure
• enablement-* — Partner training, content, and sales tools
• revenue-* — Revenue sharing, attribution, and commission structures

Core Frameworks

Partner Value Matrix

                    HIGH STRATEGIC VALUE
                           │
        Technology         │        Strategic
        Partners           │        Alliances
        (Integrations)     │        (Joint GTM)
                           │
─────────────────────────────────────────────────
                           │
        Affiliate          │        Channel
        Partners           │        Partners
        (Lead gen)         │        (Resellers)
                           │
                    LOW STRATEGIC VALUE

    LOW REVENUE ◄─────────────────────► HIGH REVENUE

The Partnership Lifecycle

┌─────────────────────────────────────────────────────────────┐
│                                                             │
│  ┌──────────┐   ┌──────────┐   ┌──────────┐   ┌──────────┐ │
│  │ IDENTIFY │──▶│ ACTIVATE │──▶│  SCALE   │──▶│  EXPAND  │ │
│  │ (Select) │   │ (Launch) │   │  (Grow)  │   │ (Deepen) │ │
│  └──────────┘   └──────────┘   └──────────┘   └──────────┘ │
│       ▲                                             │       │
│       │              ┌──────────┐                   │       │
│       └──────────────│  REVIEW  │◀──────────────────┘       │
│                      │(Optimize)│                           │
│                      └──────────┘                           │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Partner Program Tiers

Co-Marketing Investment Formula

Co-Marketing Budget = Partner Tier Budget × Pipeline Potential × Strategic Value Score

Partnership Types at a Glance

Key Partnership Metrics

Partner Enablement Stack

Anti-Patterns

• Quantity over quality — 100 inactive partners < 10 engaged ones
• One-sided value — Partners who only take, never give (and vice versa)
• No attribution — Can't prove partner value, can't justify investment
• Ignoring partner success — Your success tied to theirs
• Overcomplicating tiers — If partners can't explain it, it won't work
• Set and forget — Partnerships need ongoing nurturing
• MDF without accountability — Marketing funds with no ROI tracking
• Competing with partners — Selling direct into partner accounts