name: brand-voice-guide
description: Create a comprehensive brand voice and messaging guide that ensures consistency across all marketing channels, teams, and content types. Establishes tone, language, messaging frameworks, and examples for team alignment. Triggers on brand voice, messaging guide, brand guidelines, voice and tone, brand consistency, messaging framework.

Brand Voice Guide Generator

Generate a complete brand voice guide that defines tone, language, messaging frameworks, and real examples so anyone on the team can write in the brand's voice.

When to Use This Skill

Invoke when you need to:
- Establish brand voice for a new company or rebrand
- Onboard new team members or agencies
- Ensure consistency across channels
- Evolve or refine existing brand voice
- Create content guidelines for AI tools or freelancers

Required Inputs

Ask for:
1. Company/brand description - what the business does
2. Target audience - who we're speaking to
3. Brand personality traits - 3-5 adjectives (e.g., bold, approachable, authoritative, playful)
4. Competitive positioning - how we're different from competitors
5. Existing content samples - URLs or copy you like
6. Content we dislike - what to avoid
7. Core values or mission - what the brand stands for

Brand Voice Guide Structure

Create a guide with these sections:

1. Brand Voice Overview

• One-sentence brand voice summary
• Personality traits with definitions
• Voice vs. tone explanation (voice stays consistent, tone adapts to context)

2. Voice Spectrum

Define the brand on these spectrums (and explain why):
- Formal ←→ Casual
- Serious ←→ Playful
- Authoritative ←→ Collaborative
- Technical ←→ Simple
- Traditional ←→ Innovative

3. Language Guidelines

• Words and phrases we DO use
• Words and phrases we AVOID
• Industry jargon: when to use vs. simplify
• Sentence structure preferences
• Punctuation style

4. Messaging Framework

• Core value proposition (1-2 sentences)
• Key brand messages (3-5 pillars)
• Proof points for each pillar
• Tagline or positioning statement

5. Tone Variations by Channel

Define tone for:
- Website copy
- Social media (by platform if needed)
- Email marketing
- Customer support
- Sales materials
- Technical documentation

6. Writing Examples

For each channel, provide:
- ✅ Good example (written in brand voice)
- ❌ Bad example (what not to do)
- Explanation of why

7. Common Scenarios

Show how to write in brand voice for:
- Product announcements
- Apology/crisis communication
- Promotional offers
- Educational content
- Customer success stories

Output Format

Provide a comprehensive, actionable brand voice guide that includes:

# [BRAND NAME] Voice & Messaging Guide

## Brand Voice Summary
[One sentence describing the brand's voice]

## Personality Traits
1. [Trait 1]: [Definition and application]
2. [Trait 2]: [Definition and application]
3. [Trait 3]: [Definition and application]

## Voice Spectrum
- Formal ←→ Casual: [Position and rationale]
- [Continue for all spectrums]

## Language Do's and Don'ts
DO Use:
• [Specific words and phrases]

DON'T Use:
• [Words and phrases to avoid]

## Core Messages
1. [Primary message]: [Supporting proof points]
2. [Secondary message]: [Supporting proof points]

## Channel-Specific Applications
[Detailed guidelines for each channel]

## Examples in Action
[Good vs bad examples for key scenarios]

Quality Checklist

Ensure the guide includes:
- ✅ Clear, actionable guidelines anyone can follow
- ✅ Specific examples for common scenarios
- ✅ "Do" and "Don't" examples for clarity
- ✅ Channel-specific adaptations
- ✅ Rationale for each decision (not just rules)
- ✅ Ways to maintain voice while adapting tone
- ✅ Guidelines for edge cases and sensitive communications

Implementation Support

After creating the guide, provide:
- Team training outline - how to onboard people to the voice
- Content review checklist - quick quality checks
- AI prompt templates - for consistent content generation
- Voice audit process - how to maintain consistency over time