name: hook-creator
description: Generate scroll-stopping headlines, subject lines, and opening hooks for ads, emails, social posts, and landing pages using proven copywriting frameworks like curiosity gaps, pain-agitation-solution, benefit-driven, and contrarian statements. Triggers on hook, headline, subject line, attention-grabbing, scroll-stopping, copywriting, email subject, ad headline.

Hook Creator

Generate attention-grabbing headlines and hooks for marketing content using proven copywriting frameworks.

When to Use This Skill

Invoke this skill whenever you need to:
- Write email subject lines
- Create social media hooks
- Draft ad headlines
- Write landing page headlines
- Generate video titles or thumbnails text

Required Inputs

Ask for:
1. Content type - email, social post, ad, landing page, etc.
2. Target audience - who you're writing for
3. Main benefit or promise - what the content delivers
4. Tone - professional, casual, urgent, playful, etc.

Output Format

Generate 10 hook options using at least 5 different frameworks. For each hook:
- Present the hook text
- Label which framework was used in parentheses
- Keep hooks under 100 characters when possible for platform compatibility

Hook Frameworks to Use

• Curiosity Gap (incomplete information that demands resolution)
• Pain-Agitation-Solution (call out pain, make it worse, hint at solution)
• Benefit-Driven (lead with clear value)
• Contrarian (challenge common assumptions)
• Specific Numbers (use odd, precise numbers for credibility)
• Question + Benefit (problem question + implied solution)
• Social Proof (leverage popularity or authority)
• Time/Urgency (leverage FOMO or timely relevance)
• Transformation (before → after framing)
• Listicle (numbered format)

Example Output

For "Email marketing course announcement":

1. "The 37-second email that generated $847K" (Specific Numbers)
2. "Why 89% of marketing emails go unread (and how to fix it)" (Pain-Agitation + Numbers)
3. "What Mailchimp doesn't want you to know about deliverability" (Contrarian)
4. "Finally: An email course that actually increases revenue" (Relief/Benefit)
5. "The email mistake that's costing you $10K per month" (Curiosity + Specific Loss)
6. "How I went from 2% to 47% open rates in 30 days" (Transformation + Numbers)
7. "Still using 'Hope you're well' in your emails?" (Question + Implied Problem)
8. "Join 12,847 marketers getting better email results" (Social Proof + Numbers)
9. "Last call: Email mastery course closes tomorrow" (Urgency)
10. "5 email formulas that work better than Subject Line A/B testing" (Listicle + Contrarian)

Additional Guidelines

• Avoid clickbait that doesn't deliver on promises
• Test different lengths (short punchy vs. longer descriptive)
• Include at least 2 options that break category norms
• Make hooks specific rather than generic
• Ensure hooks align with brand voice

Framework Examples

Curiosity Gap:
- "The [surprising thing] that [result]"
- "Why [authority figure] never [expected action]"
- "What [popular thing] gets wrong about [topic]"

Pain-Agitation-Solution:
- "Still [struggling with X]? Here's why it keeps happening"
- "The [mistake] that's [negative outcome] (and the fix)"

Benefit-Driven:
- "How to [achieve benefit] in [time frame]"
- "[Number] ways to [desired outcome]"