name: competitor_analysis
router_kit: FullStackKit
description: Competitor analysis, SEO/strategy comparison, and market positioning guide.
metadata:
skillport:
category: research
tags: [architecture, automation, best practices, clean code, coding, collaboration, competitor analysis, compliance, debugging, design patterns, development, documentation, efficiency, git, optimization, productivity, programming, project management, quality assurance, refactoring, software engineering, standards, testing, utilities, version control, workflow] - strategy

🔍 Competitor Analysis

Competitor analysis and strategy comparison guide.

📋 Analysis Framework

5 Forces Analysis

                 New Entrants
                      ↓
Suppliers → [Industry Rivalry] ← Buyers
                      ↑
                 Substitutes

Analysis Areas

🔧 SEO Analysis

Checklist

- [ ] Organic traffic estimation
- [ ] Top ranking keywords
- [ ] Backlink profile
- [ ] Domain authority
- [ ] Content strategy
- [ ] Technical SEO status

Tools

• Ahrefs / SEMrush
• SimilarWeb
• BuiltWith
• Google Trends

📊 Comparison Matrix

| Criteria  | Us     | Competitor A | Competitor B | Competitor C |
| --------- | ------ | ------------ | ------------ | ------------ |
| Price     | ⭐⭐⭐    | ⭐⭐           | ⭐⭐⭐⭐         | ⭐⭐⭐          |
| Feature   | ⭐⭐⭐⭐   | ⭐⭐⭐⭐⭐        | ⭐⭐⭐          | ⭐⭐⭐⭐         |
| UX        | ⭐⭐⭐⭐⭐  | ⭐⭐⭐          | ⭐⭐⭐⭐         | ⭐⭐⭐          |
| Support   | ⭐⭐⭐⭐   | ⭐⭐⭐⭐         | ⭐⭐           | ⭐⭐⭐          |
| **TOTAL** | **16** | **14**       | **13**       | **13**       |

📝 Competitor Profile Template

## [Competitor Name]

### Overview
- Website: [URL]
- Founded: [Year]
- HQ: [Location]
- Employees: [Count]
- Funding: [Amount]

### Product
- Core offering: [...]
- Key features: [...]
- Pricing: [...]

### Strengths
1. ...
2. ...

### Weaknesses
1. ...
2. ...

### Our Advantage
[Our difference]

🔄 Workflow

Source: Strategic Competitive Intelligence (SCIP) Standards & Automated Monitoring Frameworks

Phase 1: Scope & Competitor Identification

• [ ] Tiering: Identify Direct, Indirect, and Substitute competitors.
• [ ] KPI Selection: Select metrics to compare (Pricing, Feature Set, Market Share, Tech Stack).
• [ ] Tool Setup: Stop manual tracking; configure monitoring tools (Google Alerts, SimilarWeb, AppAnnie).

Phase 2: Data Collection & Intelligence

• [ ] Digital Footprint: Scan competitor websites, social media, job postings, and press releases.
• [ ] Tech Profiling: Understand competitor tech stack (BuiltWith/Wappalyzer).
• [ ] Feedback Loop: Get field intelligence (Battlecards) from sales and support teams.

Phase 3: Synthesis & Strategy (Action)

• [ ] SWOT/TOWS: Turn data into action. Are competitor weaknesses our opportunities?
• [ ] Gap Analysis: Report missing features or service gaps.
• [ ] Executive Report: Visualize analysis and integrate into product/marketing roadmap.

Checkpoints

Competitor Analysis v1.5 - With Workflow