ThepExcel

design-business-model

14
4
# Install this skill:
npx skills add ThepExcel/agent-skills --skill "design-business-model"

Install specific skill from multi-skill repository

# Description

Business model design and validation using Business Model Canvas, Lean Canvas, and Value Proposition Canvas. Use when designing new business models, validating startup ideas, achieving product-market fit, or innovating existing business models.

# SKILL.md


name: design-business-model
description: Business model design and validation using Business Model Canvas, Lean Canvas, and Value Proposition Canvas. Use when designing new business models, validating startup ideas, achieving product-market fit, or innovating existing business models.


Business Model Frameworks

Design, visualize, and validate business models.

Quick Start

  1. Choose framework - Based on your situation
  2. Fill canvas - Use structured approach below
  3. Validate - Test assumptions with customers
  4. Iterate - Refine based on learning

Framework Selection

Situation Use This
Existing business - understand or optimize current model Business Model Canvas
Startup/New idea - validate quickly, test assumptions Lean Canvas
Product-market fit - ensure value matches customer needs Value Proposition Canvas
Innovation - transform existing business Business Model Canvas + Blue Ocean

The Three Canvases

1. Business Model Canvas (BMC)

For established businesses or comprehensive business design.

Full details: references/business-model-canvas.md

β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚             β”‚            β”‚            β”‚            β”‚             β”‚
β”‚    Key      β”‚    Key     β”‚   Value    β”‚  Customer  β”‚   Customer  β”‚
β”‚  Partners   β”‚ Activities β”‚Proposition β”‚Relationshipsβ”‚  Segments   β”‚
β”‚             β”‚            β”‚            β”‚            β”‚             β”‚
β”‚             β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€            β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€             β”‚
β”‚             β”‚            β”‚            β”‚            β”‚             β”‚
β”‚             β”‚    Key     β”‚            β”‚  Channels  β”‚             β”‚
β”‚             β”‚ Resources  β”‚            β”‚            β”‚             β”‚
β”‚             β”‚            β”‚            β”‚            β”‚             β”‚
β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€
β”‚                          β”‚                                        β”‚
β”‚       Cost Structure     β”‚              Revenue Streams           β”‚
β”‚                          β”‚                                        β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

2. Lean Canvas

For startups and new ventures - focus on problem/solution fit.

Full details: references/lean-canvas.md

β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”¬β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚             β”‚            β”‚            β”‚            β”‚             β”‚
β”‚   Problem   β”‚  Solution  β”‚  Unique    β”‚   Unfair   β”‚  Customer   β”‚
β”‚   (Top 3)   β”‚  (Top 3)   β”‚   Value    β”‚  Advantage β”‚  Segments   β”‚
β”‚             β”‚            β”‚Proposition β”‚            β”‚             β”‚
β”‚             β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€            β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€             β”‚
β”‚             β”‚            β”‚            β”‚            β”‚             β”‚
β”‚             β”‚    Key     β”‚            β”‚  Channels  β”‚             β”‚
β”‚             β”‚  Metrics   β”‚            β”‚            β”‚             β”‚
β”‚             β”‚            β”‚            β”‚            β”‚             β”‚
β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€
β”‚                          β”‚                                        β”‚
β”‚       Cost Structure     β”‚              Revenue Streams           β”‚
β”‚                          β”‚                                        β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”΄β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

3. Value Proposition Canvas (VPC)

Zoom into Customer Segments + Value Proposition from BMC.

Full details: references/value-proposition-canvas.md

β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚                                                                 β”‚
β”‚   VALUE MAP                         CUSTOMER PROFILE            β”‚
β”‚   β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”                   β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”            β”‚
β”‚   β”‚   Products  β”‚                   β”‚    Gains    β”‚            β”‚
β”‚   β”‚  & Services β”‚                   β”‚             β”‚            β”‚
β”‚   β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€     FIT?          β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€            β”‚
β”‚   β”‚    Gain     β”‚ ◄──────────────►  β”‚    Jobs     β”‚            β”‚
β”‚   β”‚  Creators   β”‚                   β”‚  (To Be Done)β”‚            β”‚
β”‚   β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€                   β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€            β”‚
β”‚   β”‚    Pain     β”‚                   β”‚    Pains    β”‚            β”‚
β”‚   β”‚  Relievers  β”‚                   β”‚             β”‚            β”‚
β”‚   β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜                   β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜            β”‚
β”‚                                                                 β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

Canvas Comparison

Aspect Business Model Canvas Lean Canvas Value Proposition Canvas
Creator Osterwalder & Pigneur Ash Maurya Osterwalder
Focus Comprehensive business model Problem-solution validation Product-market fit
Best for Established business Startups, new ideas Deep customer understanding
Unique blocks Partners, Relationships Problem, Unfair Advantage Gains, Pains, Jobs
Time to fill 1-2 hours 20-30 minutes 30-60 minutes

Workflow Recommendation

For New Business Idea

1. Lean Canvas (20 min)
   ↓
2. Value Proposition Canvas (for top segment)
   ↓
3. Customer interviews (validate)
   ↓
4. Iterate Lean Canvas
   ↓
5. Business Model Canvas (when scaling)

For Existing Business Innovation

1. Business Model Canvas (current state)
   ↓
2. Value Proposition Canvas (problem areas)
   ↓
3. Lean Canvas (for new initiatives)
   ↓
4. Business Model Canvas (future state)

Common Mistakes

Mistake Fix
Starting with solution Start with customer problems
One customer segment Be specific, narrow first
Vague value proposition Use customer's words
Untested assumptions Validate with real customers
Static canvas Update regularly
Working alone Collaborate, get diverse input

Output Template

When presenting canvas analysis:

## Business Model: [Name]

### Canvas Type: [BMC/Lean/VPC]

### Key Insights
1. [Most important finding]
2. [Second insight]
3. [Third insight]

### Riskiest Assumptions
1. [Assumption that could kill the business]
2. [Second risky assumption]

### Next Steps to Validate
- [ ] [Experiment 1]
- [ ] [Experiment 2]
- [ ] [Customer interview focus]
When Suggest
Need strategic analysis (SWOT, Porter's) /manage-business-strategy
Stuck, need structured thinking /problem-solving - Polya, 5 Whys
Innovation breakthrough needed /triz - contradiction solving
Need creative ideas for value prop /generate-creative-ideas - divergent thinking

Note: These skills are optional. Design-business-model works standalone for canvas design.

# Supported AI Coding Agents

This skill is compatible with the SKILL.md standard and works with all major AI coding agents:

Learn more about the SKILL.md standard and how to use these skills with your preferred AI coding agent.