name: meta-ad-campaign-framework
description: >
Build and validate Meta (Facebook & Instagram) ad campaign structures using
industry-grade frameworks. ALWAYS use this skill when creating, reviewing,
or validating Meta Ads campaign setups for compliance with current Meta Ads
platform rules and updates.
last-updated: 2026-02-01
allowed-tools: None

Meta Ad Campaign Framework Skill

Builds a Meta Ads campaign blueprint that complies with current platform objectives,
targeting rules, automation defaults, and tracking requirements.

This skill does NOT decide strategy, write ads, optimize performance, or publish campaigns.

Freshness check: If more than 30 days have passed since the last-updated date,
inform the user that Meta Ads platform rules may have changed and recommend verifying
against the official Meta Ads documentation before execution.

Keeping This Skill Updated

Primary sources (authoritative only):
- Meta Business Help Center
- Meta Ads release notes
- Meta for Developers documentation
- Official Meta Business blog

This skill must be updated whenever:
- Campaign objectives are deprecated or renamed
- Targeting or privacy rules change
- Advantage+ or automation defaults are modified
- Attribution or tracking requirements change

Setup

Before using this skill, ensure:

1. Inputs are final
2. Business objective is already chosen
3. Audience definition is finalized
4. Budget and timeline are fixed

5. Tracking setup status is known

6. No strategy decisions required

7. If the user asks what objective, audience, or budget to use, stop.
8. This skill only executes structure validation and construction.

When to Use

Use this skill when:
- A Meta Ads campaign structure must be created or reviewed
- Platform compliance must be enforced
- The agent needs a deterministic campaign blueprint
- The campaign must align with current Meta Ads system behavior

Do NOT use this skill to:
- Decide funnels, messaging, or creative angles
- Generate ad copy or visuals
- Optimize or iterate live campaigns

Workflow

Follow this workflow exactly and in order.

1. Validate Campaign Objective

• Confirm the objective exists and is currently supported
• Reject deprecated or merged objectives
• Verify compatibility with provided tracking inputs

2. Validate Audience Eligibility

• Validate geography and age limits
• Check interest and behavior targeting availability
• Validate custom and lookalike audience sources
• Enforce sensitive-category and privacy restrictions

If any audience parameter is invalid, flag it and stop.

3. Create Campaign Structure

• Create a single-objective campaign
• Define ad sets strictly by audience segmentation
• Ensure no cross-objective or mixed-purpose ad sets

4. Apply Meta Platform Defaults

• Enforce required Advantage+ behaviors
• Validate placement configuration
• Do not override mandatory automation rules

5. Define Creative Requirements

• Specify allowed formats per placement
• Define aspect ratios, duration limits, and file constraints
• Do NOT generate creative content

6. Validate Tracking Setup

• Confirm pixel or SDK installation status
• Validate required conversion events
• Verify attribution window compatibility

If tracking is incomplete, return a blocking warning.

7. Generate Compliance Notes

• List all Meta policy checks applied
• Flag limitations, missing inputs, or blocked configurations

8. Final Validation

• Ensure output matches the required campaign blueprint structure
• Reject output if structural validation fails

Output

This skill produces:
- A Meta Ads campaign blueprint
- A list of applied compliance checks and warnings

Automation Guidelines

• Do not assume feature availability
• Do not bypass platform safeguards
• Do not simulate publishing or budget allocation
• Prefer blocking warnings over partial execution

When in doubt, stop and request corrected inputs.