name: content-strategy
description: Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.

Content Strategy

Content planning, creation, and distribution for sustainable organic growth.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply content strategy expertise when:
- Planning content calendars and editorial workflows
- Developing content pillars and themes
- Creating distribution strategies
- Mapping content to funnel stages
- Repurposing content across channels
- Measuring content performance

Core Concepts

Content Pillars

Content pillars are the main themes your content revolves around.

Criteria for Strong Pillars:
- Aligned with business goals
- Relevant to audience pain points
- Differentiates from competitors
- Sustainable long-term (evergreen potential)
- SEO opportunity (search volume)

Example Pillar Structure:
| Pillar | Purpose | Content Types |
|--------|---------|---------------|
| Industry Insights | Thought leadership | Reports, trends, analysis |
| How-To/Tutorials | Education | Guides, videos, templates |
| Customer Success | Social proof | Case studies, testimonials |
| Product Updates | Awareness | Release notes, feature deep-dives |
| Company Culture | Employer brand | Behind-scenes, team stories |

Content by Funnel Stage

Content Mix Framework

70-20-10 Rule:
- 70% proven content (what works, repeat it)
- 20% iterative improvements (variations on winners)
- 10% experimental (new formats, topics, channels)

Content Type Mix:
- 40% Educational (builds trust)
- 30% Engaging (builds community)
- 20% Inspirational (builds connection)
- 10% Promotional (drives action)

Content Calendar Structure

Weekly Cadence Example:
| Day | Primary Channel | Content Type | Goal |
|-----|-----------------|--------------|------|
| Monday | Blog | Educational | SEO traffic |
| Tuesday | LinkedIn | Thought leadership | B2B engagement |
| Wednesday | Email | Nurture | Subscriber retention |
| Thursday | Social | Community | Engagement |
| Friday | Video | Educational | Multi-channel |

Content Repurposing Matrix

Best Practices

Planning Excellence

1. Audience-First: Research pain points before creating
2. Keyword Integration: SEO considerations in topic selection
3. Competitive Gap: What are competitors NOT covering?
4. Resource Reality: Plan for actual capacity, not aspirations

Creation Excellence

1. Hook First: Lead with value, not background
2. Scannable Format: Headers, bullets, visuals
3. One CTA per Piece: Clear next step
4. Evergreen Priority: Maximize content lifespan

Distribution Excellence

1. Channel-Native: Adapt format per platform
2. Timing Optimization: Post when audience is active
3. Promotion Balance: 20% creation, 80% promotion
4. Amplification Partners: Influencers, communities, syndication

Agent Integration

Anti-Patterns to Avoid

Content Performance Metrics

Related Commands

• /campaign/calendar - Generate content calendar
• /content/blog - Create SEO-optimized blog post
• /content/social - Create platform-specific social content

References

• references/content-pillars.md - Building pillar strategy
• references/editorial-calendar.md - Calendar planning
• references/repurposing.md - Content multiplication
• references/distribution.md - Amplification strategies