name: social-media
description: Social media strategy, content creation, and platform optimization. Use when creating social content, developing engagement strategies, optimizing for platform algorithms, or building community.

Social Media

Social media strategy, content creation, and community building across platforms.

Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

When to Use This Skill

Apply social media expertise when:
- Creating social content strategies
- Developing platform-specific content
- Optimizing for platform algorithms
- Building engagement and community
- Planning social media calendars
- Analyzing social performance

Core Concepts

Platform Selection Matrix

Content Pillar Strategy

The 4 Content Pillars:
| Pillar | Purpose | Ratio | Examples |
|--------|---------|-------|----------|
| Educational | Build trust, authority | 40% | Tips, how-tos, industry insights |
| Entertaining | Build engagement, reach | 30% | Humor, trends, behind-scenes |
| Inspirational | Build connection, emotion | 20% | Stories, motivation, culture |
| Promotional | Drive action, revenue | 10% | Offers, product, CTAs |

Platform Algorithm Factors

LinkedIn Algorithm:
- Dwell time (time spent reading)
- Comments > Shares > Reactions
- First hour engagement critical
- Native content preferred
- No outbound links in body (put in comments)

Instagram Algorithm:
- Relationship (DMs, comments, story replies)
- Interest (based on past behavior)
- Timeliness (recent posts prioritized)
- Reels heavily promoted
- Story engagement matters

TikTok Algorithm:
- Watch time / completion rate
- Shares > Comments > Likes
- Video information (captions, hashtags)
- Device and account settings
- Trending sounds boost reach

Twitter/X Algorithm:
- Engagement velocity (first 30 min)
- Replies and conversations
- Media (images, video) preferred
- Threads for depth
- Profile authority matters

Optimal Posting Times

Engagement Tactics

Proactive Engagement:
- Respond to comments within 1 hour
- Ask questions in posts
- Use polls and interactive features
- Tag relevant accounts
- Join conversations in niche

Community Building:
- Create exclusive groups
- Feature user-generated content
- Host live sessions
- Run challenges/contests
- Spotlight community members

Content Format Optimization

Carousel Best Practices:
- Hook on slide 1 (problem/question)
- Value in slides 2-8
- CTA on final slide
- Consistent design
- Save-worthy information

Video Best Practices:
- Hook in first 3 seconds
- Captions always (80% watch muted)
- Vertical for mobile
- Under 60s for most platforms
- Strong ending/CTA

Text Post Best Practices:
- Strong first line (hook)
- White space for readability
- Bullets and formatting
- Single CTA
- Hashtags strategically placed

Best Practices

Content Excellence

1. Platform-Native: Adapt format per platform
2. Consistency: Regular posting schedule
3. Value-First: Give before you ask
4. Authenticity: Real voice, real stories

Engagement Excellence

1. Respond Fast: Speed shows you care
2. Be Human: Personality over perfection
3. Encourage Conversation: Ask, don't just broadcast
4. Celebrate Community: UGC and recognition

Growth Excellence

1. Collaboration: Partner with others in niche
2. Trends: Participate when relevant
3. Cross-Promotion: Leverage other channels
4. Paid Boost: Amplify best organic content

Agent Integration

Anti-Patterns to Avoid

Metrics & Benchmarks

Related Commands

• /social/schedule - Create posting schedule
• /social/engage - Develop engagement strategy
• /social/viral - Create viral-potential content
• /content/social - Platform-specific content

References

• references/platform-algorithms.md - How each algorithm works
• references/content-formats.md - Format best practices
• references/engagement-tactics.md - Building engagement
• references/viral-mechanics.md - What makes content spread