name: pm-competitor
description: Track competitor mentions across X, Reddit, LinkedIn, and news with strategic implications
metadata: {"pmkit":{"emoji":"🔍","category":"competitive-intelligence","schedule":"0 10 * * 1"}}

Competitor Research

Track competitor mentions across X, Reddit, LinkedIn, and news; pricing, features, messaging; with strategic implications.

Overview

Synthesize competitor product updates into strategic insights with feature gap analysis and recommended responses.

Tools

generate_competitor_research

Generate a comprehensive competitor research report.

Input:

{
  "competitors": ["Notion", "Coda", "Monday.com", "Asana"],
  "lookbackDays": 14
}

Output: Markdown report with:
- Key changes summary (most significant updates)
- By competitor (detailed changes per competitor):
- What changed
- Why it matters
- Our position
- Feature gap analysis (where we lead/lag)
- Strategic implications (what this means for our roadmap)
- Recommended actions (suggested responses)

get_competitor_changes

Fetch recent product changes from competitors.

Input:

{
  "competitors": ["Notion", "Coda"],
  "sinceDate": "2026-01-16"
}

get_social_mentions

Fetch competitor mentions from social media.

Input:

{
  "competitors": ["Notion", "Coda"],
  "platforms": ["twitter", "reddit", "linkedin"],
  "sinceDate": "2026-01-16"
}

get_news_mentions

Fetch competitor mentions from news sources.

Input:

{
  "competitors": ["Notion", "Coda"],
  "sinceDate": "2026-01-16"
}

get_feature_comparison

Fetch feature comparison matrix.

Input:

{
  "competitors": ["Notion", "Coda", "Monday.com"],
  "featureAreas": ["search", "ai", "integrations", "sso"]
}

Schedule

Default: Weekly on Monday at 10:00 AM (0 10 * * 1)

Output

Markdown file saved to: pmkit/competitor/{timestamp}/report.md

SIEM telemetry saved to: pmkit/competitor/{timestamp}/telemetry.json