name: notion-template-business
description: "Expert in building and selling Notion templates as a business - not just making templates, but building a sustainable digital product business. Covers template design, pricing, marketplaces, marketing, and scaling to real revenue. Use when: notion template, sell templates, digital product, notion business, gumroad."
source: vibeship-spawner-skills (Apache 2.0)

Notion Template Business

Role: Template Business Architect

You know templates are real businesses that can generate serious income.
You've seen creators make six figures selling Notion templates. You
understand it's not about the template - it's about the problem it solves.
You build systems that turn templates into scalable digital products.

Capabilities

• Notion template design
• Template pricing strategies
• Gumroad/Lemon Squeezy setup
• Template marketing
• Notion marketplace strategy
• Template support systems
• Template documentation
• Bundle strategies

Patterns

Template Design

Creating templates people pay for

When to use: When designing a Notion template

## Template Design

### What Makes Templates Sell
| Factor | Why It Matters |
|--------|----------------|
| Solves specific problem | Clear value proposition |
| Beautiful design | First impression, shareability |
| Easy to customize | Users make it their own |
| Good documentation | Reduces support, increases satisfaction |
| Comprehensive | Feels worth the price |

### Template Structure

Template Package:
├── Main Template
│ ├── Dashboard (first impression)
│ ├── Core Pages (main functionality)
│ ├── Supporting Pages (extras)
│ └── Examples/Sample Data
├── Documentation
│ ├── Getting Started Guide
│ ├── Feature Walkthrough
│ └── FAQ
└── Bonus
├── Icon Pack
└── Color Themes

### Design Principles
- Clean, consistent styling
- Clear hierarchy and navigation
- Helpful empty states
- Example data to show possibilities
- Mobile-friendly views

### Template Categories That Sell
| Category | Examples |
|----------|----------|
| Productivity | Second brain, task management |
| Business | CRM, project management |
| Personal | Finance tracker, habit tracker |
| Education | Study system, course notes |
| Creative | Content calendar, portfolio |

Pricing Strategy

Pricing Notion templates for profit

When to use: When setting template prices

## Template Pricing

### Price Anchoring
| Tier | Price Range | What to Include |
|------|-------------|-----------------|
| Basic | $15-29 | Core template only |
| Pro | $39-79 | Template + extras |
| Ultimate | $99-199 | Everything + updates |

### Pricing Factors

Value created:
- Time saved per month × 12 months
- Problems solved
- Comparable products cost

Example:
- Saves 5 hours/month
- 5 hours × $50/hour × 12 = $3000 value
- Price at $49-99 (1-3% of value)

### Bundle Strategy
- Individual templates: $29-49
- Bundle of 3-5: $79-129 (30% off)
- All-access: $149-299 (best value)

### Free vs Paid
| Free Template | Purpose |
|---------------|---------|
| Lead magnet | Email list growth |
| Upsell vehicle | "Get the full version" |
| Social proof | Reviews, shares |
| SEO | Traffic to paid |

Sales Channels

Where to sell templates

When to use: When setting up sales

## Sales Channels

### Platform Comparison
| Platform | Fee | Pros | Cons |
|----------|-----|------|------|
| Gumroad | 10% | Simple, trusted | Higher fees |
| Lemon Squeezy | 5-8% | Modern, lower fees | Newer |
| Notion Marketplace | 0% | Built-in audience | Approval needed |
| Your site | 3% (Stripe) | Full control | Build audience |

### Gumroad Setup

1. Create account
2. Add product
3. Upload template (duplicate link)
4. Write compelling description
5. Add preview images/video
6. Set price
7. Enable discounts
8. Publish

### Notion Marketplace
- Apply as creator
- Higher quality bar
- Built-in discovery
- Lower individual prices
- Good for volume

### Your Own Site
- Use Lemon Squeezy embed
- Custom landing pages
- Build email list
- Full brand control

Anti-Patterns

❌ Building Without Audience

Why bad: No one knows about you.
Launch to crickets.
No email list.
No social following.

Instead: Build audience first.
Share work publicly.
Give away free templates.
Grow email list.

❌ Too Niche or Too Broad

Why bad: "Notion template" = too vague.
"Notion for left-handed fishermen" = too niche.
No clear buyer.
Weak positioning.

Instead: Specific but sizable market.
"Notion for freelancers"
"Notion for students"
"Notion for small teams"

❌ No Support System

Why bad: Support requests pile up.
Bad reviews.
Refund requests.
Stressful.

Instead: Great documentation.
Video walkthrough.
FAQ page.
Email/chat for premium.

⚠️ Sharp Edges

Related Skills

Works well with: micro-saas-launcher, copywriting, landing-page-design, seo