name: html-to-generateblocks
version: 2.0.0
description: Convert HTML/CSS layouts to GenerateBlocks V2 format with inline styles
author: Gaurav Tiwari
updated: 2026-01-22
trigger:
- HTML to GenerateBlocks
- convert to GB
- convert HTML to blocks
- GenerateBlocks conversion
tags:
- wordpress
- generateblocks
- conversion
- html

HTML to GenerateBlocks V2 Conversion

Convert HTML/CSS layouts to GenerateBlocks V2 format using inline styles in block attributes.

Output Requirements

ALWAYS output converted blocks to a file, never inline in the chat.

• Output filename: {original-name}-converted.html (e.g., hero-converted.html)
• For large conversions: Split into multiple files by section
• Include a brief summary in chat describing what was converted

Why file output?
- Converted block code is often 100+ lines
- Easier to copy/paste into WordPress
- Prevents truncation and formatting issues
- Allows side-by-side comparison with original

Core Principle

Use both styles and css attributes:
- styles: Basic properties (padding, margin, colors, display, flex, grid). Supports responsive keys like "@media (max-width:1024px)":{...}
- css: Base styles only (alphabetically sorted). Exceptions that go in css: pseudo-elements (::before/::after), media queries, animations, parent hover targeting children

The css attribute must NOT contain hover states or transitions - the plugin generates those from the styles object.

Never use BEM or custom classes - all styling goes in block attributes.

When to Use Core Blocks

For HTML elements not available in GenerateBlocks, use WordPress Core Blocks:

Conversion rule: Use GenerateBlocks for layout containers and styled text. Use Core Blocks for specialized content types that have built-in functionality (players, embeds, tables, etc.).

CRITICAL: htmlAttributes Format

htmlAttributes MUST be an array of objects, NOT a plain object:

// ✅ CORRECT - Array of objects
"htmlAttributes": [
  {"attribute": "href", "value": "/contact/"},
  {"attribute": "target", "value": "_blank"},
  {"attribute": "id", "value": "section-id"}
]

// ❌ WRONG - Plain object (causes block editor recovery errors)
"htmlAttributes": {"href": "/contact/", "target": "_blank"}

linkHtmlAttributes (for media blocks) uses the same array format:

"linkHtmlAttributes": [
  {"attribute": "href", "value": "/product/"},
  {"attribute": "target", "value": "_blank"}
]

Block Structure

Standard Element Block

Element blocks add "className":"gb-element" to attributes. HTML class order: gb-element-{id} gb-element:

<!-- wp:generateblocks/element {"uniqueId":"elem001","tagName":"div","styles":{"display":"flex","gap":"1rem","padding":"2rem"},"css":".gb-element-elem001{display:flex;gap:1rem;padding:2rem}@media(max-width:768px){.gb-element-elem001{flex-direction:column}}","className":"gb-element"} -->
<div class="gb-element-elem001 gb-element">
    <!-- Inner content -->
</div>
<!-- /wp:generateblocks/element -->

Text Block (for headings, paragraphs, links)

<!-- wp:generateblocks/text {"uniqueId":"text001","tagName":"h2","styles":{"fontSize":"2rem","fontWeight":"900","color":"#0a0a0a"},"css":".gb-text-text001{font-size:2rem;font-weight:900;color:#0a0a0a}"} -->
<h2 class="gb-text gb-text-text001">Heading Text</h2>
<!-- /wp:generateblocks/text -->

Link as Card Wrapper

Cards with inner blocks use generateblocks/element (not text) with tagName: "a":

<!-- wp:generateblocks/element {"uniqueId":"card001","tagName":"a","htmlAttributes":[{"attribute":"href","value":"/services/"}],"styles":{"backgroundColor":"white","borderRadius":"1rem","display":"flex","flexDirection":"column","padding":"2rem","textDecoration":"none"},"css":".gb-element-card001{background-color:white;border-radius:1rem;display:flex;flex-direction:column;padding:2rem;text-decoration:none}","className":"gb-element"} -->
<a class="gb-element-card001 gb-element" href="/services/">
    <!-- Inner blocks (text, media, shape) -->
</a>
<!-- /wp:generateblocks/element -->

Plain text links (no inner blocks) use generateblocks/text with tagName: "a" — no htmlAttributes for href:

<!-- wp:generateblocks/text {"uniqueId":"link001","tagName":"a","styles":{"color":"#c0392b","fontSize":"0.9375rem","fontWeight":"600","textDecoration":"none"},"css":".gb-text-link001{color:#c0392b;font-size:0.9375rem;font-weight:600;text-decoration:none}"} -->
<a class="gb-text gb-text-link001">Learn more</a>
<!-- /wp:generateblocks/text -->

Media/Image Block

<!-- wp:generateblocks/media {"uniqueId":"img001","mediaType":"image","htmlAttributes":[{"attribute":"src","value":"https://example.com/image.jpg"},{"attribute":"alt","value":"Description"},{"attribute":"loading","value":"lazy"},{"attribute":"width","value":"600"},{"attribute":"height","value":"400"}],"styles":{"display":"block","width":"100%"},"css":".gb-media-img001{display:block;width:100%}"} -->
<img class="gb-media gb-media-img001" src="https://example.com/image.jpg" alt="Description" loading="lazy" width="600" height="400" />
<!-- /wp:generateblocks/media -->

Text <a> vs Element <a> Links

Rule: Text <a> blocks are leaf blocks - the link URL is managed by the editor UI. Element <a> blocks are containers - they need explicit htmlAttributes for the href.

Buttons with icons use generateblocks/element (tagName a) wrapping generateblocks/text + generateblocks/shape blocks. Plain text buttons use generateblocks/text.

Styles vs CSS Decision Matrix

Pattern: Put base properties in both styles and css (alphabetically sorted). The css attribute contains base styles plus exceptions (pseudo-elements, media queries, animations, parent-hover-child selectors). Never put hover states or transitions in css.

Common Patterns

Card with Animated Underline

Cards with inner blocks use generateblocks/element. Pseudo-elements (::after) and parent-hover-pseudo go in css. Hover states and transitions do NOT go in css.

<!-- wp:generateblocks/element {"uniqueId":"card001","tagName":"a","htmlAttributes":[{"attribute":"href","value":"/link/"}],"styles":{"backgroundColor":"white","border":"1px solid transparent","borderRadius":"1rem","display":"flex","flexDirection":"column","padding":"2rem","position":"relative","textDecoration":"none"},"css":".gb-element-card001{background-color:white;border:1px solid transparent;border-radius:1rem;display:flex;flex-direction:column;padding:2rem;position:relative;text-decoration:none}.gb-element-card001::after{background:#c0392b;bottom:0;content:'';height:3px;left:0;position:absolute;transform:scaleX(0);transform-origin:left;transition:transform 0.4s cubic-bezier(0.16, 1, 0.3, 1);width:100%}.gb-element-card001:hover::after{transform:scaleX(1)}","className":"gb-element"} -->
<a class="gb-element-card001 gb-element" href="/link/">
    <!-- Inner blocks -->
</a>
<!-- /wp:generateblocks/element -->

Grid Layout (Responsive)

<!-- wp:generateblocks/element {"uniqueId":"grid001","tagName":"div","styles":{"display":"grid","gridTemplateColumns":"repeat(4, minmax(0, 1fr))","gap":"1rem"},"css":".gb-element-grid001{display:grid;grid-template-columns:repeat(4, minmax(0, 1fr));gap:1rem}@media(max-width:1024px){.gb-element-grid001{grid-template-columns:repeat(2, minmax(0, 1fr))!important}}@media(max-width:768px){.gb-element-grid001{grid-template-columns:1fr!important}}"} -->
<div class="gb-element gb-element-grid001">
    <!-- Grid items -->
</div>
<!-- /wp:generateblocks/element -->

Icon (Shape Block with SVG)

SVG icons use generateblocks/shape. Two valid approaches:

Approach 1: styles.svg object (plugin generates .gb-shape-{id} svg{...} CSS):

<!-- wp:generateblocks/shape {"uniqueId":"icon001","styles":{"alignItems":"center","backgroundColor":"#f5f5f3","borderRadius":"1rem","color":"#c0392b","display":"flex","height":"3.5rem","justifyContent":"center","width":"3.5rem","svg":{"fill":"none","height":"1.5rem","stroke":"currentColor","width":"1.5rem"}},"css":".gb-shape-icon001{align-items:center;background-color:#f5f5f3;border-radius:1rem;color:#c0392b;display:flex;height:3.5rem;justify-content:center;width:3.5rem}.gb-shape-icon001 svg{fill:none;height:1.5rem;stroke:currentColor;width:1.5rem}.gb-element-card001:hover .gb-shape-icon001{background-color:#c0392b;color:white;transform:scale(1.05) rotate(-3deg)}"} -->
<span class="gb-shape gb-shape-icon001"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5"><path d="M13 2 3 14h9l-1 8 10-12h-9l1-8z"/></svg></span>
<!-- /wp:generateblocks/shape -->

Approach 2: Simple styles (for quick inline icons):

<!-- wp:generateblocks/shape {"uniqueId":"check001","styles":{"color":"#10b981","height":"20px","width":"20px"},"css":".gb-shape-check001{color:#10b981;height:20px;width:20px}"} -->
<span class="gb-shape gb-shape-check001"><svg stroke-linejoin="round" stroke-linecap="round" stroke-width="3" stroke="currentColor" fill="none" viewBox="0 0 24 24"><polyline points="20 6 9 17 4 12"></polyline></svg></span>
<!-- /wp:generateblocks/shape -->

Parent hover targeting icons is written in the shape block's css (as shown in Approach 1).

Featured Card (Dark, Span Multiple Columns)

<!-- wp:generateblocks/element {"uniqueId":"feat001","tagName":"div","styles":{"background":"linear-gradient(135deg, #0a0a0a 0%, #1a1a1a 100%)","borderRadius":"1rem","display":"flex","flexDirection":"column","gap":"1rem","gridColumn":"span 2","gridRow":"span 2","minHeight":"26rem","padding":"2rem","position":"relative"},"css":".gb-element-feat001{background:linear-gradient(135deg, #0a0a0a 0%, #1a1a1a 100%);border-radius:1rem;display:flex;flex-direction:column;gap:1rem;grid-column:span 2;grid-row:span 2;min-height:26rem;padding:2rem;position:relative}.gb-element-feat001::before{background:radial-gradient(circle at 100% 0%, rgba(192, 57, 43, 0.2) 0%, transparent 60%);content:'';height:100%;pointer-events:none;position:absolute;right:0;top:0;width:60%}.gb-element-feat001>*{position:relative;z-index:1}@media(max-width:1024px){.gb-element-feat001{grid-column:span 2;grid-row:span 1;min-height:auto}}@media(max-width:768px){.gb-element-feat001{grid-column:span 1}}","className":"gb-element"} -->
<div class="gb-element-feat001 gb-element">
    <!-- Featured card content -->
</div>
<!-- /wp:generateblocks/element -->

Badge (Absolute Position)

<!-- wp:generateblocks/text {"uniqueId":"badge001","tagName":"span","styles":{"backgroundColor":"#c0392b","borderRadius":"2rem","color":"white","fontSize":"0.75rem","fontWeight":"600","letterSpacing":"0.05em","padding":"0.25rem 0.625rem","position":"absolute","right":"1rem","textTransform":"uppercase","top":"1rem"},"css":".gb-text-badge001{background-color:#c0392b;border-radius:2rem;color:white;font-size:0.75rem;font-weight:600;letter-spacing:0.05em;padding:0.25rem 0.625rem;position:absolute;right:1rem;text-transform:uppercase;top:1rem}"} -->
<span class="gb-text gb-text-badge001">Recommended</span>
<!-- /wp:generateblocks/text -->

Dynamic Content with Query Blocks

For sections with dynamic WordPress posts, use native query blocks with GenerateBlocks for styling:

<!-- wp:query {"queryId":1,"query":{"perPage":12,"postType":"post","order":"desc","orderBy":"date","taxQuery":{"category":{"terms":[],"operator":"NOT IN"}}}} -->
<div class="wp-block-query">
    <!-- wp:post-template {"style":{"spacing":{"blockGap":"1rem"}}} -->

        <!-- wp:generateblocks/element {"uniqueId":"post001","tagName":"a","styles":{"backgroundColor":"white","border":"1px solid #e5e5e5","borderRadius":"1rem","display":"flex","flexDirection":"column","overflow":"hidden","textDecoration":"none"},"css":".gb-element-post001{background-color:white;border:1px solid #e5e5e5;border-radius:1rem;display:flex;flex-direction:column;overflow:hidden;text-decoration:none}","className":"gb-element"} -->
        <a class="gb-element-post001 gb-element">
            <!-- wp:post-featured-image {"isLink":false,"aspectRatio":"12/5"} /-->

            <!-- wp:generateblocks/element {"uniqueId":"post002","tagName":"div","styles":{"display":"flex","flex":"1","flexDirection":"column","padding":"1rem"},"css":".gb-element-post002{display:flex;flex:1;flex-direction:column;padding:1rem}","className":"gb-element"} -->
            <div class="gb-element-post002 gb-element">
                <!-- wp:post-title {"isLink":false,"style":{"typography":{"fontSize":"1.125rem","fontWeight":"700"}}} /-->
                <!-- wp:post-excerpt {"excerptLength":14} /-->
            </div>
            <!-- /wp:generateblocks/element -->
        </a>
        <!-- /wp:generateblocks/element -->

    <!-- /wp:post-template -->
</div>
<!-- /wp:query -->

Unique ID Convention

• Format: {section}{number}{letter} (e.g., hero001a, serv023, tool014)
• Section prefix: 3-4 characters (hero, serv, tool, blog, feat)
• Number: Sequential 001-999
• Optional letter: For nested elements (a, b, c)

Conversion Workflow

1. Read original HTML/CSS - Understand structure and styles
2. Identify sections - Break into logical components
3. Map BEM classes to blocks - Each .block__element becomes a GenerateBlocks element
4. Extract base styles - Put in styles attribute
5. Extract complex styles - Put in css attribute (pseudo-elements, media queries, parent-hover-child). Never put hover states or transitions in css
6. Create unique IDs - Follow convention
7. Test responsive behavior - Ensure media queries work
8. Handle dynamic content - Use WordPress query blocks

CSS Syntax Rules

In styles attribute (JavaScript object):

{
  "display": "flex",
  "flexDirection": "column",
  "backgroundColor": "#ffffff",
  "borderRadius": "1rem",
  "marginBottom": "2rem"
}

In css attribute (CSS string):

.gb-element-id{background-color:#ffffff;border-radius:1rem;display:flex;flex-direction:column;margin-bottom:2rem}@media(max-width:768px){.gb-element-id{flex-direction:row}}

Rules:
- CSS must be minified (no line breaks, minimal spaces)
- Properties must be alphabetically sorted
- Contains base styles only — no hover states, no transitions
- Exceptions: pseudo-elements (::before/::after), media queries, animations, parent hover targeting children

Responsive Patterns

Mobile-First Grid

.gb-element-grid{display:grid;grid-template-columns:1fr}@media(min-width:768px){.gb-element-grid{grid-template-columns:repeat(2, minmax(0, 1fr))}}@media(min-width:1024px){.gb-element-grid{grid-template-columns:repeat(4, minmax(0, 1fr))}}

Desktop-First Grid (Match Original)

.gb-element-grid{display:grid;grid-template-columns:repeat(4, minmax(0, 1fr));gap:1rem}@media(max-width:1024px){.gb-element-grid{grid-template-columns:repeat(2, minmax(0, 1fr))!important}}@media(max-width:768px){.gb-element-grid{grid-template-columns:1fr!important}}

Sticky Sidebar

.gb-element-sidebar{position:sticky;top:calc(var(--header-height, 80px) + 1rem)}@media(max-width:1024px){.gb-element-sidebar{position:static}}

CRITICAL: No Extra HTML Comments

⛔ NEVER add HTML comments other than WordPress block markers.

The ONLY allowed comments are WordPress block delimiters:
- <!-- wp:generateblocks/element {...} --> and <!-- /wp:generateblocks/element -->
- <!-- wp:generateblocks/text {...} --> and <!-- /wp:generateblocks/text -->
- <!-- wp:generateblocks/media {...} --> and <!-- /wp:generateblocks/media -->
- <!-- wp:generateblocks/shape {...} --> and <!-- /wp:generateblocks/shape -->
- <!-- wp:image {...} --> and <!-- /wp:image -->
- <!-- wp:video {...} --> and <!-- /wp:video -->
- <!-- wp:embed {...} --> and <!-- /wp:embed -->
- Any other <!-- wp:{namespace}/{block} --> format

WRONG - These will break the block editor:

<!-- This is a card -->
<!-- Section header -->
<!-- Hero content goes here -->
<!-- Button wrapper -->

CORRECT - Only block delimiters:

<!-- wp:generateblocks/element {"uniqueId":"card001",...} -->
<div class="gb-element gb-element-card001">
    <!-- wp:image {"id":123} -->
    <figure class="wp-block-image"><img src="image.jpg" alt=""/></figure>
    <!-- /wp:image -->
</div>
<!-- /wp:generateblocks/element -->

Any extra HTML comments will break the WordPress block editor and cause parsing errors. This is non-negotiable. Do NOT add descriptive comments, section labels, or any other HTML comments.

Design Inference (When CSS Not Provided)

When converting HTML without explicit CSS values, infer styles based on context:

GeneratePress Defaults:
- Primary: #0073e6
- Text: #222222, Muted: #757575
- Body: 17px, line-height 1.7
- H1: 42px, H2: 35px, H3: 29px
- Section padding: 60px
- Container max-width: var(--gb-container-width)

gauravtiwari.org Design System:
- Primary: #c0392b
- Text: #0a0a0a, Muted: #5c5c5c
- Background: #ffffff, Light: #f5f5f3
- Headings: font-weight 900, letter-spacing -0.03em
- Section padding: 4rem
- Card radius: 1rem, Button radius: 2rem
- Hover lift: translateY(-6px)
- Shadow: 0 20px 60px rgba(0,0,0,0.15)

Common Gotchas

1. No HTML comments except block markers - Breaks WordPress block editor
2. Always escape quotes in CSS strings - Use single quotes for content, attr values
3. Duplicate properties - Put in both styles and css for consistency
4. CSS alphabetically sorted - Properties in the css string must be sorted alphabetically
5. No hover/transitions in css - The plugin generates hover states and transitions from the styles object. Never put these in the css attribute
6. Cards with inner blocks = element block - Use generateblocks/element (not text) for cards containing other blocks. Text blocks are leaf blocks (no inner blocks)
7. Text <a> = no htmlAttributes for href - Link URL managed by editor UI. Element <a> = use htmlAttributes for href
8. SVG icons = shape blocks - Use generateblocks/shape for SVGs, not generateblocks/element with raw SVG inside
9. Pseudo-elements need content - content:'' for ::before/::after (these go in css)
10. Parent hover targeting children - Written in the child's css: .gb-element-card001:hover .gb-text-title001{color:#c0392b}
11. Gradients only in CSS - Can't use in styles attribute
12. CSS variables work - Use var(--custom-property) freely. Use \u002d\u002d for -- in JSON
13. Element blocks need className - Add "className":"gb-element" to element block attributes
14. Use !important sparingly - Only for overriding at breakpoints
15. Lists use core/list with .list class - Convert <ul>/<ol> to native WordPress list block with className: "list"
16. Use --gb-container-width for inner containers - Set inner container width using the CSS variable; add align: "full" to parent section
17. Buttons with icons - Use generateblocks/element (tagName a) wrapping generateblocks/text + generateblocks/shape blocks. Plain text buttons use generateblocks/text

Performance Notes

• Inline styles are fast (no external CSS file)
• Each block's CSS is scoped to its unique ID
• GenerateBlocks automatically deduplicates common styles
• Media queries only load when needed
• Use content-visibility: auto for off-screen sections

Example: Complete Hero Section

See to-convert/home-hero-v2.html for a complete real-world example with:
- Complex grid layout
- Multiple nested components
- Responsive breakpoints
- Hover effects
- Icon fonts
- Images with overlays