name: email-sequence-builder
description: Generate full multi-email sequences (3-7 emails) with strategic messaging, timing, and CTAs for welcome campaigns, lead nurturing, product launches, abandoned cart recovery, re-engagement, and post-purchase follow-up. Triggers on email sequence, email campaign, drip campaign, nurture sequence, email automation, welcome series, launch emails.

Email Sequence Builder

Generate complete multi-email sequences with strategic messaging, timing, and CTAs that guide subscribers through specific journeys and conversion paths.

When to Use This Skill

Use when building:
- Welcome/onboarding sequences
- Lead nurture campaigns
- Product launch sequences
- Abandoned cart recovery
- Re-engagement campaigns
- Educational drip campaigns
- Event promotion sequences
- Post-purchase follow-up

Required Inputs

Ask for:
1. Sequence goal - what outcome you're driving toward
2. Audience segment - who's receiving these emails
3. Number of emails - typically 3-7
4. Timing cadence - daily, every 2 days, weekly, etc.
5. Brand voice - formal, casual, friendly, authoritative
6. Key selling points or value props - what to emphasize
7. Existing content/offers - resources to reference

Sequence Strategy

For each email in the sequence, define:
1. Email purpose - what this specific email accomplishes
2. Psychological stage - awareness, consideration, decision, loyalty
3. Primary message - one key idea per email
4. CTA - single, clear action
5. Timing rationale - why this email comes at this point

Output Format

For each email, provide:

Email [Number]: [Purpose/Title]
- Send timing: [When in sequence]
- Subject line: [3 options]
- Preview text: [Visible in inbox]
- Email body:
- Opening/Hook
- Main content
- CTA
- Design notes: [Images, layout suggestions]
- Success metric: [What to track]

Email Sequence Best Practices

• Start with highest-value content in email 1
• Each email should stand alone (some won't open all)
• Vary email length and format throughout sequence
• Build in urgency appropriately (not every email)
• Include social proof strategically
• Plan for different conversion points (some buy at email 2, others at email 6)
• A/B test subject lines and CTAs

Additional Elements

• Segment split recommendations (if audience should receive different versions)
• Exit criteria (when to remove someone from sequence)
• Follow-up sequence suggestions

Example Output Structure

Email 1: Welcome & Value Delivery
Send timing: Immediately after signup
Subject lines:
1. "Welcome! Here's what happens next..."
2. "Your [Product] journey starts now"
3. "Thanks for joining - here's your first win"

Email body:
- Welcome and confirm they made the right choice
- Deliver immediate value (guide, template, bonus)
- Set expectations for future emails
- CTA: Download/access welcome bonus

Email 2: Social Proof & Education
Send timing: Day 3
[Continue pattern...]