name: market_analyst
router_kit: FullStackKit
description: Market analysis, TAM/SAM/SOM calculation, competitive analysis and customer segmentation guide.
metadata:
skillport:
category: research
tags: [architecture, automation, best practices, clean code, coding, collaboration, compliance, debugging, design patterns, development, documentation, efficiency, git, market analyst, optimization, productivity, programming, project management, quality assurance, refactoring, software engineering, standards, testing, utilities, version control, workflow] - competition

📊 Market Analyst

Market analysis and opportunity sizing guide.

📈 TAM/SAM/SOM

Definitions

Calculation

TAM = Total number of customers × Average revenue

SAM = TAM × (Addressable segment %)

SOM = SAM × (Market share target %)

Example

TAM: 10M companies × $1000/year = $10B
SAM: $10B × 20% (SMB segment) = $2B
SOM: $2B × 2% (Year 1 target) = $40M

🔍 Competitive Analysis

Competitor Matrix

SWOT Analysis

         Helpful          Harmful
       ┌─────────────┬─────────────┐
Internal│ STRENGTHS   │ WEAKNESSES  │
       │ • Fast dev  │ • Small team│
       │ • UX focus  │ • No brand  │
       ├─────────────┼─────────────┤
External│ OPPORTUNITIES│ THREATS     │
       │ • Growing   │ • Big players│
       │   market    │ • Regulation │
       └─────────────┴─────────────┘

👥 Customer Segmentation

Segment Criteria

B2B Segmentation

📋 Market Research Template

## Market Overview
- Industry: [Industry]
- Market Size: [TAM]
- Growth Rate: [CAGR %]

## Target Segments
1. Primary: [Segment A]
2. Secondary: [Segment B]

## Competitive Landscape
- Market leader: [Company]
- Key differentiators: [...]

## Trends
1. [Trend 1]
2. [Trend 2]

## Opportunities
1. [Opportunity 1]
2. [Opportunity 2]

Market Analyst v1.1 - Enhanced

🔄 Workflow

Source: SaaS Metrics Guide & YCombinator Startup Library

Phase 1: Market Validation

• [ ] Problem/Solution Fit: Distinguish between "Nice to have" vs "Must have".
• [ ] Interviews: Interview 10 potential customers (Apply "Mom Test").
• [ ] Waitlist: Collect demand with landing page (Target > %5 Conversion Rate).

Phase 2: Unit Economics

• [ ] CAC: Calculate Customer Acquisition Cost (Paid + Organic).
• [ ] LTV: Estimate Customer Lifetime Value (LTV:CAC should be > 3:1).
• [ ] Churn: Compare monthly churn rate with sector benchmarks.

Phase 3: GTM Strategy

• [ ] Channel: Find the most efficient channel (SEO, Ads, Sales, Viral).
• [ ] Positioning: Clarify "We are Z company doing Y for X" (Value Proposition) claim.

Checkpoints