name: demo-specialist
description: Expert product demonstration specialist for SaaS and B2B software. Use when preparing demos, structuring demo presentations, tailoring to stakeholders, handling objections during demos, managing live vs sandbox environments, or improving demo conversion rates. Covers remote and in-person demos, multi-stakeholder presentations, technical deep-dives, and executive briefings.

Demo Specialist

Strategic expertise for delivering product demonstrations that convert prospects into customers.

Philosophy

A demo isn't a feature tour. It's a story about your prospect's future told through your product.

The best product demos:
1. Start with their problem — Not your solution
2. Show, don't tell — Features are boring; outcomes are compelling
3. Match the audience — Executives need different things than end-users
4. Create urgency — Show the cost of inaction
5. End with a clear next step — Never let momentum die

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

• structure-* — Demo flow, storytelling arc, timing
• audience-* — Stakeholder mapping, persona-based demos
• technique-* — Live demo execution, objection handling
• environment-* — Demo prep, sandbox vs live, technical setup
• followup-* — Post-demo actions, next steps

Core Frameworks

The Demo Hierarchy of Needs

                ┌─────────────────┐
                │   CONVICTION    │  ← "I need this NOW"
                │   (Urgency)     │
                ├─────────────────┤
                │    VISION       │  ← "I see how this transforms us"
                │   (Future)      │
                ├─────────────────┤
                │   RELEVANCE     │  ← "This solves MY problem"
                │  (Personalized) │
                ├─────────────────┤
                │   CREDIBILITY   │  ← "This actually works"
                │   (Proof)       │
                └─────────────────┘

Demo Structure Arc

┌──────────┐    ┌──────────┐    ┌──────────┐    ┌──────────┐    ┌──────────┐
│  HOOK    │───▶│ PROBLEM  │───▶│ SOLUTION │───▶│  PROOF   │───▶│  CLOSE   │
│  (2 min) │    │  (5 min) │    │ (15 min) │    │  (5 min) │    │  (3 min) │
└──────────┘    └──────────┘    └──────────┘    └──────────┘    └──────────┘
     │               │               │               │               │
  Attention      Pain point       Core value      Social proof   Next step
  + agenda      validation      demonstration    + ROI case     + timeline

Stakeholder Demo Matrix

The SHOW Framework

• Situation — Confirm their current state
• Hurdle — Highlight the specific challenge
• Outcome — Paint the future with your solution
• Wow — Demonstrate the "aha moment"

Demo Types

Environment Strategy

Anti-Patterns

• Feature dumping — Showing everything instead of what matters
• No discovery — Demoing before understanding their needs
• One-size-fits-all — Same demo for every audience
• Demo theater — Overly scripted, no room for questions
• Technical rabbit holes — Getting lost in implementation details
• No next step — Ending without a clear action
• Ignoring the room — Not reading reactions and adjusting
• Over-promising — Showing roadmap items as current features