Empowering AI Agents with Marketing Expertise

In the rapidly evolving landscape of AI-powered development tools, a new resource has emerged that bridges the gap between technical capability and marketing expertise. Marketing Skills, created by Corey Haines, is a collection of AI agent skills focused on marketing tasks built for technical marketers and founders who want Claude Code or similar AI coding assistants to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.

What Are Marketing Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When integrated into your project, these skills enable AI coding assistants like Claude Code, OpenAI Codex, Cursor, and others to recognize marketing-related tasks and apply appropriate frameworks and best practices automatically.[^1]

Think of skills as specialized training modules that transform general-purpose AI agents into marketing specialists. Instead of repeatedly explaining marketing concepts and strategies to your AI assistant, you can install pre-configured skills that provide instant expertise across multiple marketing disciplines.

Comprehensive Marketing Capabilities

The Marketing Skills collection encompasses over 20 specialized skills covering the full spectrum of digital marketing:[^2]

Conversion Rate Optimization (CRO)
- Page optimization for landing pages and homepages
- Form optimization for lead capture
- Popup and modal optimization
- Onboarding flow optimization
- Paywall and upgrade screen optimization
- A/B test planning and implementation

Content & Copywriting
- Marketing copywriting for various page types
- Copy editing and refinement
- Email sequence creation
- Competitor comparison pages

SEO & Growth
- Programmatic SEO strategies
- Schema markup implementation
- Technical and on-page optimization

Analytics & Tracking
- GA4 tracking setup
- Analytics implementation and auditing
- Conversion tracking

Strategic Marketing
- Marketing psychology and behavioral principles
- Pricing strategy development
- Launch strategy planning
- Referral program design
- Paid advertising campaign management
- Free tool strategy for lead generation

Who Created Marketing Skills?

Corey Haines is a marketing-first entrepreneur whose mission is to help people with exceptional products, services, and content get the attention they deserve.[^3] With extensive experience working with startups on marketing and growth, including companies like Cordial, Baremetrics, SavvyCal, and Riverside.fm, Corey has distilled years of marketing expertise into these portable AI agent skills.

Corey is also the founder of Conversion Factory, a product marketing agency for growing SaaS teams, and Swipe Files, a community and resource hub for mastering marketing. His companion guide, "Coding for Marketers," helps non-technical marketing professionals navigate the world of terminal commands and coding agents.

Installation and Setup

Getting started with Marketing Skills is straightforward. The skills are compatible with multiple AI coding assistants through the open Agent Skills standard.[^4]

Quick Installation

The fastest way to install all marketing skills is using the npx command:[^1]

npx add-skill coreyhaines31/marketingskills

This single command installs 20+ marketing skills directly into your Claude Code project.

Individual Skill Installation

For more granular control, you can install individual skills through the Agent Skills Repository at agentskillsrepo.com/author/coreyhaines31.[^2] Each skill can be installed separately based on your specific needs, whether you're focused on conversion optimization, SEO, or email marketing.

Complete Installation Guide - Marketing Skills by Corey Haines

Overview

There are 24 skills from Corey Haines available on AgentSkillsRepo. Below is a detailed guide on how to install each skill individually.

Basic Installation Syntax

Method 1: Using npx skills (Recommended)

npx skills add coreyhaines31/marketingskills --skill "skill-name"

Method 2: Using npx add-skill (Alternative)

npx add-skill coreyhaines31/marketingskills --skill skill-name

---

📋 Complete List of 24 Skills

🔄 CONVERSION OPTIMIZATION

1. ab-test-setup - A/B Testing Setup

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "ab-test-setup"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill ab-test-setup

When to use: Plan, design, or implement A/B tests or experiments
Triggers: "A/B test", "split test", "experiment"

---

2. page-cro - Page Conversion Optimization

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "page-cro"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill page-cro

When to use: Optimize homepage, landing pages, or any marketing page
Triggers: "optimize [page]", "CRO", "page isn't converting"

---

3. signup-flow-cro - Signup Flow Optimization

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "signup-flow-cro"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill signup-flow-cro

When to use: Optimize signup and registration flows
Triggers: "signup optimization", "registration form"

---

4. onboarding-cro - Onboarding Optimization

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "onboarding-cro"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill onboarding-cro

When to use: Improve post-signup onboarding, user activation, first-run experience
Triggers: "onboarding", "activation", "first-run experience"

---

5. form-cro - Form Optimization

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "form-cro"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill form-cro

When to use: Optimize lead capture forms, contact forms (NOT signup/registration)
Triggers: "form optimization", "lead form", "contact form"

---

6. popup-cro - Popup Optimization

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "popup-cro"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill popup-cro

When to use: Create or optimize popups, modals, overlays, slide-ins
Triggers: "popup", "modal", "exit intent"

---

7. paywall-upgrade-cro - Paywall & Upgrade Optimization

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "paywall-upgrade-cro"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill paywall-upgrade-cro

When to use: Optimize in-app paywalls, upgrade screens, upsell modals, feature gates
Triggers: "paywall", "upgrade screen", "feature gate"

---

✍️ CONTENT & COPYWRITING

8. copywriting - Marketing Copywriting

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "copywriting"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill copywriting

When to use: Write or improve marketing copy for any page
Triggers: "write copy", "rewrite", "headlines", "CTA copy"

---

9. copy-editing - Copy Editing

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "copy-editing"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill copy-editing

When to use: Edit, review, or improve existing marketing copy
Triggers: "edit this copy", "review my copy", "copy sweep"

---

10. email-sequence - Email Sequences

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "email-sequence"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill email-sequence

When to use: Create or optimize email sequences, drip campaigns, lifecycle emails
Triggers: "email sequence", "drip campaign", "nurture"

---

11. social-content - Social Media Content

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "social-content"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill social-content

When to use: Create and schedule social media content
Triggers: "LinkedIn post", "Twitter thread", "social media"

---

🔍 SEO & DISCOVERY

12. seo-audit - SEO Audit

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "seo-audit"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill seo-audit

When to use: Audit technical SEO and on-page SEO
Triggers: "SEO audit", "technical SEO", "not ranking"

---

13. programmatic-seo - Programmatic SEO

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "programmatic-seo"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill programmatic-seo

When to use: Create SEO pages at scale using templates and data
Triggers: "programmatic SEO", "template pages", "pages at scale"

---

14. competitor-alternatives - Competitor Comparison Pages

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "competitor-alternatives"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill competitor-alternatives

When to use: Create competitor comparison or alternative pages
Triggers: "vs page", "alternative page", "[X] vs [Y]"

---

15. schema-markup - Schema & Structured Data

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "schema-markup"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill schema-markup

When to use: Add, fix, or optimize schema markup and structured data
Triggers: "schema", "JSON-LD", "structured data"

---

📊 ANALYTICS & TRACKING

16. analytics-tracking - Analytics Setup

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "analytics-tracking"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill analytics-tracking

When to use: Set up, improve, or audit analytics tracking
Triggers: "tracking", "GA4", "GTM", "events"

---

💰 PAID & DISTRIBUTION

17. paid-ads - Paid Advertising

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "paid-ads"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill paid-ads

When to use: Create and optimize paid ad campaigns (Google, Meta, LinkedIn, TikTok)
Triggers: "PPC", "Google Ads", "Meta ads", "paid media"

---

🚀 GROWTH ENGINEERING

18. free-tool-strategy - Free Tool Strategy

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "free-tool-strategy"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill free-tool-strategy

When to use: Plan, evaluate, or build free tools for marketing (lead gen, SEO)
Triggers: "free tool", "calculator", "lead gen tool"

---

19. referral-program - Referral Programs

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "referral-program"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill referral-program

When to use: Create, optimize, or analyze referral/affiliate programs
Triggers: "referral", "affiliate", "word of mouth", "viral"

---

🎯 STRATEGY & MONETIZATION

20. marketing-ideas - Marketing Ideas

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "marketing-ideas"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill marketing-ideas

When to use: Need marketing ideas, inspiration, strategies for SaaS
Triggers: "marketing ideas", "growth ideas", "how to market"

---

21. marketing-psychology - Marketing Psychology

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "marketing-psychology"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill marketing-psychology

When to use: Apply psychological principles, mental models to marketing
Triggers: "psychology", "mental models", "cognitive bias"

---

22. launch-strategy - Product Launch Strategy

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "launch-strategy"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill launch-strategy

When to use: Plan product launches, feature announcements
Triggers: "launch", "Product Hunt", "feature release"

---

23. pricing-strategy - Pricing Strategy

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "pricing-strategy"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill pricing-strategy

When to use: Help with pricing decisions, packaging, monetization
Triggers: "pricing", "tiers", "freemium", "willingness to pay"

---

🎯 Install Multiple Skills at Once

Method 1: Using npx skills (Recommended)

# Install multiple skills in one command
npx skills add coreyhaines31/marketingskills --skill "page-cro" "copywriting" "seo-audit"

# Example: Install all CRO skills
npx skills add coreyhaines31/marketingskills --skill "page-cro" "signup-flow-cro" "onboarding-cro" "form-cro" "popup-cro" "paywall-upgrade-cro"

# Example: Install all SEO skills
npx skills add coreyhaines31/marketingskills --skill "seo-audit" "programmatic-seo" "schema-markup" "competitor-alternatives"

Method 2: Using npx add-skill (Alternative)

# Install multiple skills in one command
npx add-skill coreyhaines31/marketingskills --skill page-cro copywriting seo-audit

# Example: Install all CRO skills
npx add-skill coreyhaines31/marketingskills --skill page-cro signup-flow-cro onboarding-cro form-cro popup-cro paywall-upgrade-cro

# Example: Install all SEO skills
npx add-skill coreyhaines31/marketingskills --skill seo-audit programmatic-seo schema-markup competitor-alternatives

---

📦 Install ALL Skills

Method 1: Using npx skills (Recommended)

# Install all 20+ skills at once
npx skills add coreyhaines31/marketingskills

Method 2: Using npx add-skill (Alternative)

# Install all 20+ skills at once
npx add-skill coreyhaines31/marketingskills

---

🔗 List All Available Skills

Method 1: Using npx skills (Recommended)

# View list of all skills before installing
npx skills add coreyhaines31/marketingskills --list

Method 2: Using npx add-skill (Alternative)

# View list of all skills before installing
npx add-skill coreyhaines31/marketingskills --list

---

📍 Installation Location

Skills will be installed into the .claude/skills/ directory in your project:

your-project/
├── .claude/
│   └── skills/
│       ├── page-cro/
│       │   └── SKILL.md
│       ├── copywriting/
│       │   └── SKILL.md
│       └── ...

---

💡 How to Use After Installation

After installation, simply ask Claude Code to perform marketing tasks:

# Automatically activates page-cro skill
"Help me optimize this landing page for conversions"

# Automatically activates copywriting skill
"Write homepage copy for my SaaS product"

# Automatically activates analytics-tracking skill
"Set up GA4 tracking for signups"

# Automatically activates email-sequence skill
"Create a 5-email welcome sequence"

Or invoke skills directly:

/page-cro
/seo-audit
/copywriting

---

🔄 Alternative Installation Methods

Method 1: Clone the entire repo

git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .claude/skills/

Method 2: Git Submodule (easy updates)

git submodule add https://github.com/coreyhaines31/marketingskills.git .claude/marketingskills

Method 3: Claude Code Plugin

/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills

---

📚 References

• GitHub Repository: https://github.com/coreyhaines31/marketingskills
• AgentSkillsRepo: https://agentskillsrepo.com/author/coreyhaines31
• Official Website: https://www.marketing-skills.com/
• Author: https://www.corey.co/

---

🎁 Tips & Best Practices

1. Start with essential skills: page-cro, copywriting, analytics-tracking
2. Install on-demand: Only install the skills you frequently use
3. Combine multiple skills: Claude can use multiple skills simultaneously
4. Review before using: Check the SKILL.md to understand how each skill works
5. Customize if needed: Fork the repo and modify skills for your specific workflow

---

🎯 Skill Categories Summary

Category	Number of Skills	Key Skills
Conversion Optimization	7	page-cro, signup-flow-cro, onboarding-cro
Content & Copywriting	4	copywriting, copy-editing, email-sequence
SEO & Discovery	4	seo-audit, programmatic-seo, schema-markup
Analytics & Tracking	1	analytics-tracking
Paid & Distribution	1	paid-ads
Growth Engineering	2	free-tool-strategy, referral-program
Strategy & Monetization	4	marketing-ideas, pricing-strategy, launch-strategy
TOTAL	24	110,808 GitHub stars

---

🚀 Quick Start Examples

For E-commerce Teams

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "page-cro" "popup-cro" "email-sequence" "paid-ads"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill page-cro popup-cro email-sequence paid-ads

For SaaS Startups

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "copywriting" "pricing-strategy" "onboarding-cro" "analytics-tracking"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill copywriting pricing-strategy onboarding-cro analytics-tracking

For Content Marketers

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "seo-audit" "programmatic-seo" "copywriting" "social-content"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill seo-audit programmatic-seo copywriting social-content

For Growth Teams

# Method 1 (Recommended)
npx skills add coreyhaines31/marketingskills --skill "ab-test-setup" "analytics-tracking" "referral-program" "free-tool-strategy"

# Method 2 (Alternative)
npx add-skill coreyhaines31/marketingskills --skill ab-test-setup analytics-tracking referral-program free-tool-strategy

---

Note: These skills are compatible with Claude Code, OpenAI Codex, Cursor, Antigravity, and other AI coding assistants that support the Agent Skills standard.

Manual Installation

If you prefer manual setup:[^4]

git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .claude/skills/

This copies all skills into your local Claude configuration directory, making them available across your projects.

How Marketing Skills Work in Practice

Once installed, the skills integrate seamlessly into your workflow. When you ask Claude Code to help with marketing tasks, it automatically applies the relevant frameworks and best practices.

For example:
- Request "Help me optimize this landing page for conversions" and Claude uses the page-cro skill
- Ask to "Write homepage copy for my SaaS" and Claude applies the copywriting skill
- Need to "Set up GA4 tracking for signups"? Claude leverages the analytics-tracking skill
- Want to "Create a 5-email welcome sequence"? The email-sequence skill activates

This intelligent skill selection means you spend less time explaining marketing concepts and more time executing strategies.

The Broader AI Agent Ecosystem

Marketing Skills represents part of a larger movement toward specialized AI agent capabilities. The Agent Skills standard enables portability across different AI coding tools, from Claude Code to OpenAI Codex, Cursor, Gemini CLI, and beyond.

Claude Code extends the standard with additional features like invocation control, subagent execution, and dynamic context injection, making it particularly powerful for complex marketing workflows. The ability to create forked subagents means you can run research tasks, content audits, or competitive analyses in isolated contexts without cluttering your main conversation.

Real-World Applications

Marketing teams implementing Claude Code sub-agents report reducing analysis time by 75% while maintaining strategic quality. Tasks that previously required full workdays—such as comprehensive content audits, keyword research across multiple topics, or campaign planning—now take hours instead.

Technical marketers and founders can delegate tactical marketing work to AI agents while maintaining oversight on strategic decisions. This shift enables smaller teams to accomplish what previously required much larger marketing departments.

Why This Matters for Technical Marketers

Traditional marketing automation handles execution—scheduling posts, sending emails, tracking metrics. But it doesn't handle strategic analysis. Humans still manually audit website content, extract keyword variations, review competitor positioning, and analyze conversion funnels.

Marketing Skills changes this paradigm by giving AI agents the specialized knowledge to handle these analytical tasks. Rather than one general-purpose AI attempting everything, you deploy a team of specialists: an SEO content auditor, a copywriting strategist, a conversion optimizer, and an analytics interpreter.

Community and Contribution

The Marketing Skills project is open source and welcomes contributions. If you've developed improved workflows or identified new marketing skills that would benefit others, pull requests and issues are encouraged on the GitHub repository.

This community-driven approach ensures the skills evolve alongside marketing best practices and emerging tactics. As new marketing channels and strategies develop, the skill library can expand to include them.

Getting Started

To begin using Marketing Skills:

1. Visit the official website at marketing-skills.com
2. Review the documentation and code at github.com/coreyhaines31/marketingskills
3. Install skills individually from agentskillsrepo.com/author/coreyhaines31
4. Or install all skills at once using the npx installer

Whether you're a solo founder handling your own marketing, a technical marketer looking to automate repetitive analysis, or part of a growth team seeking to scale efficiency, Marketing Skills provides the structured expertise to make AI coding agents genuinely useful for marketing work.

The Future of AI-Assisted Marketing

As AI models continue advancing in reasoning and multi-modal capabilities, the orchestration of specialized marketing agents will grow increasingly sophisticated. Organizations implementing these skills today gain immediate productivity benefits while positioning themselves for future developments in AI-assisted marketing operations.

The combination of marketing expertise, technical implementation capability, and AI agent orchestration represents a new frontier for how marketing work gets done. Marketing Skills makes this frontier accessible to anyone with access to Claude Code or similar AI coding tools.

---

For more resources on marketing and growth, explore Corey Haines' other projects including Conversion Factory for hands-on marketing help and Swipe Files for ongoing marketing education.

References

[^1]: Marketing Skills for Claude Code. Official Website. Available at: https://www.marketing-skills.com/

[^2]: Corey Haines. Agent Skills Repository. Available at: https://agentskillsrepo.com/author/coreyhaines31

[^3]: Corey Haines. Personal Website. Available at: https://www.corey.co/

[^4]: Corey Haines. Marketing Skills GitHub Repository. Available at: https://github.com/coreyhaines31/marketingskills